How to rank #1 on Twitter
Marketing Eye received a ranking last week on Twitter and it had me thinking...
What's more important - ranking or getting clients? Marketing Eye's Twitter account with all of its links to other social media for Marketing Eye, ensures that we get one sale per week at $24,000 for the year, from this social media medium.
To be honest, we are pretty happy with that.
It takes little work and mainly ensures that our blogs are read by a wider audience and that we communicate our brand as a thought leader and innovator.
Last week, FollowFriday ranked marketingeyeaus #78 in Australia as the ranking of the most recommended tweeps and notably the only full service small business marketing firm (actually, we are the number one full service marketing firm as there doesn't appear to be any others listed before us).
We are chuffed and believe that it is not quantity of followers, but quality. From a marketing perspective, you are better off having 100 followers who are relevant to your business, then 1 million who are not.
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comments ( 3 )
Anthony Calfapietra
09 Mar 2012Ranking 78 in Australia on Twitter is a fanstacic achievement and with something that takes no financial investiment at all besides time but gets you one sale a week is icing on the cake.
ReplyCouldn't agree more that quality wins hands down against quantity. The 100 dedicated followers are willing to go out of their time to visit your site whereas the other million arent as willing.The statement Ren brings up about the 10 great friends vs the 100 friends is the perfect example of this.
Raihan
08 Mar 2012I agree completely with both Mellissah and Ren. Quality is definitely more rewarding than quantity. Marketing Eye may be ranked #78 on twitter, but it ranked #1 in the top searches on google when i was doing research on marketing firms in Melbourne.
ReplyAlthough a relatively small firm still, I believe Marketing Eye strives to be the best in their line of work and have many loyal clients who are satisfied with the services provided.
Rankings on social networking sites do play a role in prospective customers and employees interests in the firm, but personally, other than those rankings, I would switch over to google and read on the company's main website on the mission statements, past work and company's goals. It truly does say a lot about the company and how it would suit our best interests.
Ren
07 Mar 2012Couldn't agree more Mellissah!
ReplyThe Quality vs Quantity debate.. There isn't much to debate really. Who wouldn't prefer 100 dedicated followers than to have 1million undedicated followers. There are however, different pros and cons to the concept.
Pros to 100 dedicated followers:
Followers who genuinely have an interest in your company, are more than likely to spread positive word of mouth referrral to those who have similar interest, thereby improving your brand's awareness.
More re-tweets and likes of a post
More spreading of the company's brand message across to related networks through the tweet feed.
Cons to 100 dedicated followers:
Your company loses out on the number of related networks that your are connected to.
Your company loses an increase in exposure to these related networks.
All in all, quality still offers more to an entity than quantity. The concept is very comparable to having 10 great friends vs 100 friends. Are the 100 people really your friends? do they really know that much about you? are they going to spread the word about you to other people they know, probably not).