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Items filtered by date: June 2019

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Items filtered by date: June 2019

Thursday, 27 June 2019 10:19

A new way to supercharge your marketing

With the end of another quarter imminent, our business is re-thinking the way in which we do business. There are operational changes, a new management team and a number of strategic overhauls that will help our business navigate a new era.
Published in Marketing
When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?
Published in Marketing
Wednesday, 19 June 2019 08:56

Sometimes, there is never a good time

Today is just like any other day. I woke up at 3.40 a.m., hopped on a conference call with a vendor who is looking to optimize their channel partnership program utilizing Robotic Marketer technology, talked for an hour, then hopped on another call. Before I knew it, it was 6.30 a.m. and the coffee shop was now open.
Published in Mellissah Smith
It's that time of year when entrepreneurs, business leaders and marketing professionals re-evaluate their businesses on multiple levels. The market has changed and with this fluid transformation companies are needing to draw on data, research and experience to navigate the future.
Published in Marketing
Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in Marketing
Wednesday, 12 June 2019 15:19

Tellus

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Marketing Eye is working with Tellus to transform their website and overall branding. Marketing Eye has worked tirelessly to create a strategy for Tellus that highlights the key messages that Tellus would like to communicate to the public and details how those key messages will be communicated across a variety of platforms.

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Published in Portfolio
Wednesday, 12 June 2019 14:38

Lovesilk

Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small to save on postage costs. The creative for this packaging is elegant and encourages people to purchase the Lovesilk product.

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Published in Portfolio
Over the past week, we have been recruiting for a number of positions at Marketing Eye and Robotic Marketer, and I have realised just different one marketer is to another.

There are so many different types of marketing managers and marketing executives in the market looking for jobs.

The work, life balance marketer

Published in Marketing
Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing
Wednesday, 05 June 2019 10:53

The Rise of the Influencer

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

Published in Blog
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