June 2019 - Marketing Eye
Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company.
As part of the website redevelopment, the key messaging was determined and communicated to the public across all channels to align all their rebranding efforts. Additional marketing assets were created as key tools of communication for events such as information brochures and annual reports. These documents highlighted the efforts of Tellus for their clients to see.
As a further extension of the marketing efforts, Marketing Eye developed branding for their cargo, which worked as a great visual promotional tool.
Lovesilk begun in Sydney, when the owner was unable to find an affordable, high quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to fitted cot and bassinet sheets to eye masks and hair scrunchies.
With the conception of the brand, Marketing Eye was engaged by Lovesilk as their outsourced marketing department to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brands identity.
There are so many different types of marketing managers and marketing executives in the market looking for jobs.
The work, life balance marketer
The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.