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Items filtered by date: June 2019

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Items filtered by date: June 2019

Thursday, 13 June 2019 07:58

Why customers hate breadcrumbing

Marketing department are renowned for "breadcrumbing" their databases, without even realising it.
Published in Marketing
Wednesday, 12 June 2019 15:19

Tellus

Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Marketing Eye is working with Tellus to transform their website and overall branding. Marketing Eye has worked tirelessly to create a strategy for Tellus that highlights the key messages that Tellus would like to communicate to the public and details how those key messages will be communicated across a variety of platforms.


Tellus Inner
Published in Portfolio
Wednesday, 12 June 2019 14:38

Lovesilk

Marketing Eye was engaged by Lovesilk to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small to save on postage costs. The creative for this packaging is elegant and encourages people to purchase the Lovesilk product.

Lovesilk2
Published in Portfolio
Over the past week, we have been recruiting for a number of positions at Marketing Eye and Robotic Marketer, and I have realised just different one marketer is to another.

There are so many different types of marketing managers and marketing executives in the market looking for jobs.

The work, life balance marketer

Published in Marketing
Wednesday, 05 June 2019 16:26

How long should a marketing strategy take?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.
Published in Marketing
Wednesday, 05 June 2019 10:53

The Rise of the Influencer

The use of influencers in marketing is not new. Celebrities, movie stars, supermodels and athletes have been influencing us through traditional marketing campaigns forever. From pushing beauty products, being brand ambassadors, or simply telling us what bank they use, they have long been an integral part of many brands marketing strategy.

Published in Blog

When you start a business, the rules are thrown out the window. You are more afraid of sinking that you swim – like crazy. We all go into new businesses with the right attitude, but seldom does that belief stay in tack throughout the entire process.

Published in Entrepreneurship