Marketing Eye Blog

Marketing Eye Blog

Date: February 2019 - Page 3

Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes.  Marketing Eye completed an in-depth marketing strategy for Mountain Top which included the new tagline of “Reach your peak”. As a further extension of the marketing assets provided, Marketing Eye designed and implemented informative print materials that help extend their brand awareness. As part of the branding story, we developed a mobile optimized advertisement and website to ensure that they would never miss out on a new client of a click through lead.

Mountain Top2

Mountain Top3
Published in Portfolio
Thursday, 14 February 2019

Issue 4

With its forward thinking and fast paced nature, Marketing Eye is the best marketing consultant in Australia. Marketing Eye creates all it’s content in house with its talented diverse team of marketing experts providing extensive and inclusive marketing solutions and strategies. Entrepreneurs are driven, innovative and inspiring; and at Marketing Eye we get excited to hear their remarkable stories. Each story is different and presents different hurdles they had to overcome and how they leaped over them to gain success. Their story is unique and illuminates concepts, ideas and inspiration to draw from.
Published in Magazine
Thursday, 14 February 2019

Issue 4

Wanting to keep up to date and in the loop of all things Marketing? Looking for some inspiration? Marketing Eye can provide you this and so much more! Marketing Eye magazine sources entrepreneurial stories that exude inspiration, forward thinking and innovation that really gets you thinking. Including on-trend marketing techniques, case studies and technologies Marketing Eye Magazine is a marketing bible with insights and knowledge about all things marketing related. The world we live in is constantly changing and in order to stay relevant and competitive it is imperative to keep up to date and adapt. Marketing Eye Magazine does all the research for you and can be your one stop fix to future marketing genius.
Published in Magazine

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.


gp graders flyer3

gp graders flyer2

gp graders flyer

gp graders edm


Published in Portfolio
It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.
Published in Marketing
Tuesday, 12 February 2019

Marketing has a new frontier

Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology. 
Published in Marketing

Vocal research is not new but is very much discreet. This is changing! Already with the appearance of Cortana, Siri or Alexa, we are witnessing an invasion. Like any technology, there are many questions, what is it and what should we do about this popularization of voice research?

Published in Marketing
It's an incredible privilege to be in the position to buy an office building to take our company to the next level. We have rented space for 20-years and that has been a waste of money, because we could have been putting that money into our own office environment.
Published in Culture
As a 20-year entrepreneur, I have learned a few things over the years and some things I have had to learn repetitively until I 'got it'. Learning should be embraced they say, and I agree wholeheartedly but sometimes when you are in the thick of it, it's hard to see the light at the end of the tunnel let alone the 'why' you needed to learn that lesson again and again.
Published in Entrepreneurship
Tuesday, 05 February 2019

MVO Services - Building Services

MVO Services is the leading commercial catering, refrigeration, electrical and air-conditioning business servicing the Wide Bay, Queensland area. Widely skilled, they can provide upgrades and supply and install anything from equipment to cold rooms.

MVO Services discovered Marketing Eye’s team of leading logo designers from a past client referral. Marketing Eye completed a modern, geometric logo design, along with brand style guidelines for future design work. The rebranding design implemented by Marketing Eye ensure that MVO Services’ new branding is timeless and relevant.


MVO Services van design


MVO Services Van

Coffee cup design


Coffee cup

Published in Portfolio
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