Date: February 2019
Wednesday, 27 February 2019
5 Reasons your competitors kicking your ass in the PR stakes
It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.
Published in
Marketing
Monday, 25 February 2019
How blogging can benefit your business?
Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.
Published in
Marketing
Thursday, 21 February 2019
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline.
Published in
Marketing
Tuesday, 19 February 2019
When rebranding is important to your business
Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?
Published in
Marketing
Friday, 15 February 2019
Being a tech entrepreneur is challenging
When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in
Marketing