Items filtered by date: February 2019

Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. 
Published in Marketing
Tuesday, 19 February 2019 11:49

When rebranding is important to your business

Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?

Published in Marketing
Friday, 15 February 2019 07:53

Being a tech entrepreneur is challenging

When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.
Published in Marketing
Thursday, 14 February 2019 17:31

Women's Health

Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organise and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events.


Flyer


wh flyer
Published in Portfolio
Thursday, 14 February 2019 17:30

NKW

NKW Holdings Limited, also known as NKW Group, is a leading provider of diverse, short and long-term special projects services based in Wau, Morobe Province, Papua New Guinea. Marketing Eye completed a rebrand for NKW, with multiple divisions within one organisation requiring design work.


Published in Portfolio
Thursday, 14 February 2019 17:28

Lokaway

Lokaway is a market leader in household and commercial safes due to their patented technology. Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral.


Brochure


lokaway 1

lokaway 2
Published in Portfolio
Thursday, 14 February 2019 17:22

CHS Healthcare

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials.


Published in Portfolio
Thursday, 14 February 2019 17:06

Utility Software Services

Utility Software Services, a consulting firm specifically for energy retailers, engaged with Marketing Eye to build the brand in a new direction to engage with target audiences more effectively. A range of material was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs, social media accounts which was consistently on brand.
Published in Portfolio
Thursday, 14 February 2019 17:05

QP Lubes

QP Lubes is a growing Australian engine oil and lubricants provider, looking to provide quality, affordable products to motorists. Marketing Eye has assisted to modernise the company’s brand, logo, social media profiles and key messaging as well as developing a new website for the company to stand out from competitors.
Published in Portfolio
Thursday, 14 February 2019 17:03

H.W. Woods

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Marketing Eye has provided artwork for a brand awareness campaign to promote the availability of assistance for sleep aid products including posters, flyers, digital and static advertising while meeting marketing regulations for the pharmaceutical industry.

Published in Portfolio
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