February 2019 - Marketing Eye
Blogging is essential for each and every business, especially within this day and age. Most businesses underestimate the importance and added value blogging brings to the table for both your customers and your stakeholders.
Your company has changed, it's evolved and moved into different market segmentations and now it's time to re-think your brand. Does this re-branding thought process sound vaguely familiar? Does it apply to your business?
Women’s Health Queensland is a not-for-profit organisation centred around supporting women throughout Queensland with counselling, technology-based midwifery care and general healthcare. The organisation is attempting to influence change in communities regarding the prevention of violence and gender equity programs.
Marketing Eye had the honour of working with the company as their outsourced marketing department to implement a strong public relations strategy that focused on brand and service awareness. As part of our marketing strategy, we designed flyers and information leaflets to increase brand awareness and help educate clients of the services of Women’s Health. We also engaged in public relations with the creation and engagement of magazine contributions, building on brand awareness.
NKW Holdings Limited, also known as NKW Group, is a leading provider of diverse, short and long-term special projects services based in Wau, Morobe Province, Papua New Guinea. The backbone of the brand is providing services and a voice for traditional landowners of developed land and to ensure that the health, safety, environment and community are at the forefront of their building company.
Marketing Eye fuctioned as thier outsourced marketing department completed a rebrand for NKW, with multiple divisions within one organisation requiring design work. As part of the design work we included their services and what the business meant to the landowners of PNG. The focus of the rebranding was to create customer awareness and build the brand from a start up to one of the largest businesses in PNG.
Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.
Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.
CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living.
Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relations activity, as part of our brand awareness focus.
Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.
Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging with target audiences more effectively. A range of marketing collateral was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.
Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.