Marketing Blog

Marketing Blog

Items filtered by date: May 2018 - Marketing Eye

One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.

But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.

Published in Entrepreneurship
Read the news online and you’ll realise there are many versions of the truth. It’s not just in navigating the world of current affairs that people find it hard to know what to believe or which version of reality is legitimate. In the new digital business world, consumers also find it increasingly tricky to sort truth from fiction and to gain trust in businesses. The recent rise of "fake news" has everyone pointing fingers at each other. So how in this new era, with cynicism increasing, can genuine business people reduce public doubt about internet marketing claims? How can brands give their customers confidence in their legitimacy?
Published in Marketing
Cleaning out some old boxes on the weekend, I found a few things that took me back down memory lane. In particular, something that showed me that where I am today, was where I was always going to be.

We each look at our lives and depending on how clear our memory is or in most cases, our version of events, we may sometimes realise that we were meant to be where we are, or that due to a sliding doors moment, everything changed for the better or worse.
Published in Entrepreneurship
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Published in Marketing
Women, you are good enough. In fact, you are more than that. You now have the power to be anyone you want to be, and the most important person you should want to be is you.

Watching women in high profile positions spruik their feminism ways, should not be the "lessons" you learn about feminism and Saturday's Royal Wedding was a clear reminder of that.
Published in Guest Blog
Thursday, 17 May 2018 10:32

Why your business needs marketing

2018/19 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.
Published in Marketing
Monday, 14 May 2018 08:59

A fresh set of 'Marketing Eye's'

For the past five months I have been incredibly picky about who would be the right person to spearhead the business in Sydney, a very important market to the Marketing Eye organisation.

While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
Published in Marketing
Monday, 14 May 2018 05:02

Polyfabrics

Polyfabrics has been a client of Marketing Eye for a number of year. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.
Published in Portfolio
Friday, 11 May 2018 05:02

Steel Supplies

For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies, and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that the company continues to grow from strength to strength.
Published in Portfolio
Thursday, 10 May 2018 05:02

Claremont

Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationary, sales decks, and a number of other areas that ensure that the brand is promoted and awareness is generated.
Published in Portfolio
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