May 2018 - Marketing Eye
One of the first things we think we realise about successful entrepreneurs is their toys; the big house, the fast car and their luxurious holidays - that everyone else just dreams about.
But this isn't exactly the case. In fact, the most successful people I know are not in fact flashy or anything alike. They still live in the house they bought when they first started out, don't update their cars yearly, and often have a holiday house or choose experience holidays over the swanky likes of St Barts and St Tropez.
We each look at our lives and depending on how clear our memory is or in most cases, our version of events, we may sometimes realise that we were meant to be where we are, or that due to a sliding doors moment, everything changed for the better or worse.
Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Watching women in high profile positions spruik their feminism ways, should not be the "lessons" you learn about feminism and Saturday's Royal Wedding was a clear reminder of that.
While many have felt that I have sat on my hands, I have been quite deliberate. I needed the right person to be in the position that had the skills and passion to take the business forward.
Steel Supplies Website
Claremont are industry financial leaders in providing their clients tailor made services for the full lifecycle manage of their assets. Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationery and sales decks.
Marketing Eye needed to help with Claremont’s digital campaigns and develop marketing collateral which would highlight their expertise in identifying and providing clients with tailor made financial solutions. These solutions provided by Marketing Eye helped Claremont to create greater brand awareness within the industry and sector. With our help we identified a new tone of voice and developed a rebranding which told clients a new story by consistently tying all of the marketing collateral together. As part of the website development, we highlighted the key messaging, which allowes clients to easily identify their market position, features, and benefits.