Items filtered by date: January 2017 - Marketing Eye
For the record, I come from an immigrant family, and I still think that even if we were one of the listed countries in which former-President Obama identified, I would respect the 90-Day ban so that a new Government that made a pledge to "Make America Safe Again" can work out their policy on immigration.
Published in Mellissah Smith
San Francisco Cafe X has unleashed a robotic coffee making company, guaranteeing people the perfect coffee every single time, just to your liking.
Published in Marketing
Just days before Christmas, farmers throughout Queensland received a final blow. Not only had they endured years of drought, only to see some light at the end of the tunnel, but Chinese whispers had them flocking to the local newsagency to buy a copy of News Limited newspapers, to see if it was true that they were in fact "losing their land and livelihood".

As they read the newspaper advertisement, they considered the fact that they had no pre-warning, no consultation and no consideration - and realised more so than ever, that as a minority they have no power.
Published in Entrepreneurship
As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.

Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
The professional services industry can't be blackmailed by fake employee anonymous reviews, and it's infuriating websites that make a living out of encouraging negative reviews and putting them to the top of the pile, and then going to the company and trying to sell "reputation management services".
Published in Marketing
There’s no denying that online shopping is growing at a rapid pace in Australia – just to give you an idea of the scale, in the 12 months to September 2016 Australians spent an estimated $20.8 billion on retail purchases online. If you’re thinking that’s a lot of shoes you’d be correct. But the good news is that $20.8 billion spent online is the equivalent to around 7% of the traditional bricks and mortar retail sector - so whilst online shopping is growing at a fast pace, it is by no means panic stations for traditional retail stores just yet.

And there are many ways that bricks and mortar retailers can combat the online trend…
Published in Retail Marketing
Tuesday, 17 January 2017 17:29

The moment you realise that it's time...

The time is nigh. 

Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.
Published in Entrepreneurship
Monday, 16 January 2017 08:25

The truth about life in the bosses seat

I've had a phenomenal start to the new year - by choice. 

I chose to look at 2017, literally through a new set of glasses, and with a mindset that begs for change.

Change is a strange word, because it means so many things to people, and rarely does it mean the same from one person to another.

I encapsulate my thoughts on change, by looking at my life and how fortunate I have been, then looking ahead and seeing what purpose I have that underpins my next stage of this incredible journey.
Published in Entrepreneurship
Wednesday, 11 January 2017 07:35

4 Reasons Why Your Business Should Blog

It’s time to Blog!

We recommend for all of our clients to have a blog page on their website, as well as to write blogs regularly, and post them on their social media accounts. We have been asked many times by clients why this is beneficial, and why they should take the time to do this. Read on to find out why!
Published in Marketing
A few years back, we expanded into the US market. As an entrepreneur, I am not only passionate about growing a business, but also creating jobs for people particularly in areas with high unemployment. 

Atlanta was my first choice, and my second was New York.
Published in Marketing
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