Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep popping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
Siicon Valley is home to the coolest companies on the planet, the highest salaries in the world and the most expensive real estate; it's New York that is comparative on a few levels here, but is currently experience a tech boom that may eventually take the reigns of it's Bay partners.
It's been humbling and a great reminder of what is important in life.
As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.
On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.
It's something Marketing Eye does everyday, but is so important for businesses to think about. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice
'dress code' to make things simple.
The most important thing you need to understand about Google Analytics Stats is that no singular statistic will tell you everything. The key to making informed decisions is looking at several statistics to form a more complete picture of your online marketing, and compare this to your strategy to see if you are on the right path. If you’re getting all your traffic from Twitter, but no one is buying your products, maybe you need to rethink your social media strategy.
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