Items filtered by date: October 2016 - Marketing Eye
I came to work today realising just how extraordinary we all are as human beings particularly when we need to draw upon parts of ourselves that we didn't know exist.

Stress has never been my strength. I have never been able to handle it as well as I would have liked. I prefer to hide when I am stressed than to actually manage what I am going through. Life has many twists and turns and each of them has a lesson for us to learn. Sometimes, we don't want to learn that lesson, but don't have a choice. 
Published in Entrepreneurship
Years ago I met Megan Burton, purely by accident. She had bought a company that Marketing Eye did marketing for, and asked if she could work with us.

At the first meeting, I was very surprised. Having gotten use to the brash American, go-getting attitude that sometimes can be confronting for an Australian, I was expecting more of the same from her. Instead, I sat down with a great, wholesome, Southern woman, who was awe-inspiring. She talked about the business like it was no big deal that in her early 30's she had built to sell tens of millions of security technology to Fortune 200 companies. I did the sums in my head, and straight away I realised that she was something special. Someone I can learn from.
Published in Entrepreneurship
Thursday, 27 October 2016 07:57

Wow! And he owns....

I was speaking to a journalist yesterday and was informing them of the speakers at the upcoming North Queensland Entrepreneurs Conference. While it may be branded that, people from all over the world are embarking on travelling to Townsville for this conference - that is how high the calibre of speakers are.

The main speaker is incredibly dear to me, as he has known me for a very long time. He has seen me transform from a young enthusiastic business woman (girl), to a woman that has more confidence and knowledge in so many different areas of business and industry sectors. At long last I can say that to most companies - I can add value. I think that transition is obvious in so many ways, and when you see someone on that journey, it is quite interesting to say the least.
Published in Entrepreneurship
There is so much talk on influencer marketing that at long last, they have a point, and in most effective marketing strategies, there is a new category that has to be integral to the overall tactical marketing outcomes of a business.
Published in Marketing
Monday, 24 October 2016 12:44

#HeForShe isn't quite working

I was very proud of Emma Watson when she did her speech for the United Nations promoting HeForShe. It was a significant move forward in looking at the whole gender equality issue in a different, more level approach.

I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.

About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.
Published in Culture
When I was young, sub-25 years of age, I never had an opportunity to go to a conference that had a line up of speakers quite like that of the North Queensland Entrepreneurs Conference. In fact, I really didn't know it existed. Well, it doesn't and certainly a lineup as inspiring as the one put together for Townsville on 8 November 2016, has not been done before.
Published in Entrepreneurship
In the 17 years of being in business, I have screwed up an awful lot. Sometimes I learned my lessons, others I was taught a few more times before I actually got it.
Published in Entrepreneurship
I cannot say that I am not nervous about the upcoming North Queensland Entrepreneurs Conference. Of course I am! It's going to be awesome. Without sounding Trump-ish, "Let's make North Queensland Great Again".
Published in Entrepreneurship
I've been in the Netherlands for 4 days and I am mesmerized, as always, with its sheer beauty. From harbour views through to fields of everything imaginable, you watch from the side a sustainable country go about its day on bikes, without seamingly a care in the world.
Arriving in to Amsterdam at 7am is a hard slog, even if you are flying at the front of the plane. One of the worse times to arrive after a 22 hour flight, as it is inevitable, lasting the day or at the very least, until your room is ready is almost impossible – even for the seasoned traveller.

I had heard about The Toren Amsterdam, a luxury, boutique hotel in the centre of Amsterdam on the famous Keizersgracht canal. When their tag line says “designed to charm” they were very serious on making sure that every visitor feels extra special. I was no different.
Published in Marketing

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