July 2011 - Marketing Eye
Now, that may not seem like a holiday to most people, but as an entrepreneur, having a holiday is more about letting my body relax and freeing my mind from any stresses. If ideas and innovations flow from being in this relaxed state, then jotting down some notes, really isn't too difficult at all.
Being a statistic for failure isn’t much fun-let’s face it. I don’t like the idea, and I bet you aren’t too keen on it either. And when it come to small business, or any business or cause for that matter it is best to avoid it like the plague. This leads me to wonder why so many businesses out there do not invest in a solid online marketing strategy of an effective website.
Put simply- no business will survive without a good website. However, what is most surprising to me is not how bad some websites actually are but in fact how easily these website short comings or problems can be fixed.
Having had a browse around various small business websites recently it occurred to me the magic a good website can do for a small business.
A new year means many things to many people. If you are an entrepreneur and it is a new financial year, your goals will tend to be around business. Alternatively, 1st of January tends to be a combination of personal and professional goals.
As I look back on the year we have just had, I smile. Why? I think it is more to do with growing – as a person and as an entrepreneur.
Marketing is one of those areas in the business that needs to be placed on the agenda. It has to be on the Minutes of Management Meeting's week after week. If not, it is far too often, placed to the way-side.
"What I gleaned from viewing “The Social Network” was bigger and more important than whether the scenes and details included in the script were accurate. After all, the movie was clearly intended to be entertainment and not a fact-based documentary. What struck me most was not what happened – and what did not – and who said what to whom and why. The true takeaway for me was that entrepreneurship and creativity, however complicated, difficult or tortured to execute, are perhaps the most important drivers of business today and the growth of our economy." Eduardo Saverin.
“Before we engaged Marketing Eye, we had alot of great ideas and concepts, but they were going in every direction possible. Then we hired Marketing Eye as our marketing managers, and they put all of these ideas together and added their marketing experience, to develop a strategy that is finally getting implemented."
'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.
MANY ENTREPRENEURS are AWESOME at coming up with ideas - and good one's at that. But how many of us are actually able to execute our ideas in the way that we wanted to?
It's not because I am bored or I think that I am an exceptional writer - because I have never had a bored moment in my life (it's my dream to be bored one day) and as for the writing, I only write well when I put effort in, and this blog is more a rambling of my thoughts, rather than something that I have placed alot of emphasis on.
The ONE reason I write this blog is to CONNECT with my target audience and to communicate with other marketers who have interesting ideas on marketing or who have a point of view.