Tag: strategy - Page 3
New Goals, better results: Email Marketing benchmarks for 2022
It’s been a tough two years working from home and creating marketing strategies that would absolutely kill it amidst a global pandemic. But now as the situation eases (we’re hoping), us marketers are setting benchmarks for the new year, including goals that make sure our email marketing strategies offer our audiences just what they need, while creating the right ROI for our clients.
How to make "yourself" more successful
But you can...here's how.
My Internship at Marketing Eye
Reflecting back on my time as an intern at Marketing Eye, I am incredibly grateful for the knowledge and skills I have obtained from this journey.
Before Marketing Eye, I had worked under one other marketing internship position. Although the titles were very similar, the work was vastly different. My role at Marketing Eye pushed me to work individually and hold greater accountability for my work. My greatest challenge initially (as my supervising marketing executives can attest to) was finishing my tasks within the recommended timeframe. Previously, I had worked in a team to complete a blog post and we were given several days. However, Marketing Eye pushed my ability to complete blog posts by myself, within at least a day. Initially, I could not comprehend finishing a blog post within a couple of hours as I would agonise and perfect each sentence as I went; making sure that each line was perfect.
I eventually learned that this is an ineffective way to approach my tasks.
What Does A Marketing Consultant Do?
While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts.
5 Ways you can Energize Your eCommerce Marketing Strategies
It should come as no surprise that following the pandemic last year, e-commerce has had exponential growth. In 2020 alone, the cumulative value of retail e-commerce sales worldwide was 4.28 trillion USD and is expected to reach 5.4 trillion US dollars in 2022. The demographics of online customers are also shifting as it is not just Gen Z and millennials driving this growth, but also older shoppers.
Your Ultimate Guide on using STP Strategically
How can you optimize STP to achieve your marketing goals?
The process can be summarized by asking yourself the following questions.
Why you need to diversify your marketing strategy
In today's day and age, marketing strategies are essential for a business to run smoothly and successfully. When these strategies become effective, they are the foundation of making a business succeed.
As stated in the blog ‘How an Effective Marketing Strategy can help your business grow’, having the right marketing strategy can be a make-or-break factor that determines the growth and success of your business. However, to be as successful as possible, businesses need to diversify their marketing platforms. Diversifying your approach allows your business to achieve long-term growth while introducing your product or business to a completely new market.
Here are our top reasons why you need to diversify your marketing strategy:
9 Tactics to Boost your Small Business Marketing Strategy
No small business is complete without a marketing strategy.
Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.
How to conduct a Marketing Strategy Workshop
A marketing strategy workshop is a space for collaboration. Ideas are constructed, analysis is undertaken and critical decision making is implemented. Members from various departments can come together and understand how marketing influences their outcomes. This allows for more innovative and effective solutions.
Since workshops only happen occasionally be sure to take advantage of them to show the rest of the company just how important marketing is to success. This is your one chance to effectively demonstrate the impact of marketing on all departments of the business.
The Right Kind of Crazy and The Power of ‘Weird’ Marketing
Making bold claims, sometimes to the point of looking ‘crazy’ to the general public, has become the marketing method of many highly successful modern-day entrepreneurs. Interestingly, the word entrepreneur can be defined in the Oxford dictionary, as “a person who makes money by starting or running businesses, especially when this involves taking financial risks.” While their methods may seem ludicrous at times, these unconventional marketing tactics often have surprisingly positive results.
A great number of lessons can be learnt from a few of today’s most ‘crazy’ entrepreneurs, particularly when it comes to rethinking your marketing strategy.