Tag: small businesses

Do you ever feel like your small business is competing against companies with massive budgets and teams? The good news is that small businesses can compete by being creative, resourceful, and customer-focused. This can be achieved by leveraging smart marketing strategies to level the playing field with big players.

In the competitive and rapidly evolving market, small businesses in Australia must stay abreast of the latest marketing trends to maintain a competitive edge. The landscape of marketing is continuously changing, driven by technological advancements and shifting consumer behaviours. Understanding these trends can enable businesses to create effective marketing strategies that resonate with their target audience.

Alex F. Osborn popularised the technique brainstorming way back in the late 1930's, and it has since become a term that every advertising, marketing, public relations or creative agency uses to come up with the next best idea.

Setting a 'brainstorming meeting' in place in your company can mean the difference in coming up with a successful campaign or not. The investment in time, is surpassed by the outcomes of a brainstorming meeting that is facilitated in the right way.

10 Reasons To Brainstorm Your Next DM

Sitting on Wooloomooloo Wharf yesterday afternoon, watching the sun go down with a television journalist from the ABC, our discussion turned to consumer behaviour and creating demand for products that become a must-have in our everyday lives.

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"BO (Body Odour) was a thorn developed by marketers to sell powders and deodorants," she said.

You can come up with a reason for doing almost everything... including murder, so coming up with reasons to not succeed is a piece of cake.

Everyday, I talk to small businesses who say they want to grow, but always have a reason why they haven't. "Useless salesman, economy is bad, product is going through changes, website isn't generating leads, too busy running the business"... and the list goes on.

It’s not quite the 12 days of Christmas time yet… but almost.

Wow! I mean WOW! Did this  year really go that fast?

We are down to the pointy end of the year with only weeks only Christmas or for those who do not celebrate this occasion – to a break from a busy year.

Like most companies, Marketing Eye has monthly sales targets and each month for the past year, we have either exceeded it or at least matched our own expectations.

Bonjour! Yes, I have been in Paris, doing a bit of business and enjoying the beautiful Autumn Parisan weather.

Like many people that have travelled to the city of love, I am totally besotted by its beauty and the promises it holds for anyone that visits.

Brisbane small businesses now can have a ‘marketing eye’ in their business!