Marketing Eye Blog

Marketing Eye Blog

Tag: public relations - Page 2

FRANdata established to help the Australian Franchise Sector address key strategic challenges and take advantage of opportunities available to qualifying brands. Marketing Eye functioned as thier outsourced marketing department and was able to implement a print and digital marketing strategy to elevate the brand's presence in the market.

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Published in Portfolio

Marketing Eye Magazine is recognised around the world as a leading source of insight into business, entrepreneurial and big picture stories. The publication collates ideas and instances of thought leadership and moving outside the box and applies these to marketing and commerce across the world. Past successes inspire future ones and Marketing Eye Magazine enables this by analysing some of the most creative and unique technological, business and travel stories out there.

Quarterly issues provide rare and perceptive insights which can inspire changes in your own business. By collecting and studying the latest news and disruptions, Marketing Eye Magazine presents a fountain of knowledge rife with wisdom and ideas for application in your own organisation and personal life. It’s not just about the facts and the figures, but the spirit of ingenuity as well. The publication offers lessons and guidance that go far beyond managerial and operational notions, but into the realm of philosophical and existential. The Magazine takes pride in featuring the most inventive and resourceful stories of our clients. Our stories are curated and our features written to give you a voice and direction.



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Published in Portfolio
Wednesday, 29 April 2020

Ultima Building Group

Ultima Building Group is a luxury building company based in the Sydney Metro area specialising in new home builds, renovations and extensions. The husband and wife duo behind the group have 18 years of experience and focus on all parts of a build, from council plans to interior design. As part of the outsourced marketing efforts by Marketing Eye, a redesign of the website to improve functionality and enhancing search engine optimisation were launched. There has also been a start up and development of their social media channels including lead generation campaigns on LinkedIn. As part of exposing the business, public relations was implemented successfully with appearances in the Daily Telegraph,  Western Weekender and Bloomberg.

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PUBLIC RELATIONS

Public relations efforts used to reach out to Australian publications. Media was achieved through press for Ultima Building Group. Industry articles published on The Daily Telegraph and The Western Weekender.

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Published in Portfolio
Iris Medical is a professional medical facility that does yearly health tests on people who are invested in ensuring that their health remains at an optimum. Marketing Eye was employed as thier outsourced marketing department to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities.

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Published in Portfolio
For my entire career I have been conducting marketing workshops with groups of stakeholders within businesses with the firm aim of developing a marketing strategy aligned to their business goals.
Published in Marketing

As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.

In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.

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Published in Portfolio

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.

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Published in Portfolio

Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients. As a leader of guided wealth, Principal Partners needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne.

Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The assets that were designed included a redevelopment of their website and the creation of promotional print highlighting their services.

As part of the branding design, new business cards and email signatures were developed, these assets needed to match the aesthetic of the brand and align with the redesign of the website in a cohesive way to help unify the new brand story.

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Published in Portfolio

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. Its created from fresh papaya and made in Queensland Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered outsourced marketing services and created new taglines and strategies such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.


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Published in Portfolio
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
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