Tag: marketing strategy - Page 12
How Your Financial Services Firm Should be Using LinkedIn
LinkedIn has become a powerful tool that plays a critical role in connecting professionals and organisations across the world to make them more productive and successful. For financial services firms, the platform offers an opportunity to optimise their firm, grow their network and generate leads amongst new audiences. And yet, many financial services firms struggle to leverage their talent, their platform and their network to increase brand awareness and generate qualified leads. So how should financial services firms use LinkedIn?
Here are the four key ways that financial services firms should be using LinkedIn to their greatest benefit.
What Does A Marketing Consultant Do?
While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts.
How Accounting and Financial Planning Firms Are Revolting Against Old Marketing Techniques
Financial service firms face a variety of challenges when it comes to marketing their products and services. They must cope with customer and market-related restrictions in addition to working in a highly regulated industry, which can make it harder to effectively engage with clients and prospects and challenging to make themselves distinguishable from other firms to potential clients. As marketing techniques evolve, leading accounting and finance firms have revolted against traditional marketing techniques, as they have become increasingly aware of the danger that faces those who fall behind.
How to Optimise the Social Media Content Cadence of Your Brand
It is no secret that the rise of social media has taken a toll on traditional marketing as the source of communication to consumers. Marketers, content creators and users are finding it hard to keep up with the continuous flux in trends, updates and algorithms. In order to be seen and heard by your customers, you need to be consistent, informative and engaging.
It goes without saying that the content that is produced should reflect your brand's image and values. Having a consistent and strategised content cadence will drive your brand to success.
The term ‘content cadence’ may be foreign to some; however, it should not be overlooked as it holds a lot of value to social media marketing. So, what is content cadence? In simple terms, cadence is the pattern of how you present your content. A cadence is useful in targeting the who, what, when and where of your content to make sure you’re targeting consumers at the right stage of the buying cycle. This social media growth strategy is so important because it outlines the key way your consumers connect with your organisation while you tell your story, vision and purpose, at the right stage of the customer journey.
To increase your brand awareness, here are 3 tips to optimise your social media content cadence:
The 6 most common reasons for why readers are reading everything except your blog
You’ve heard blogging is a good way to increase brand awareness of your business and you’ve started one. But you’ve likely run into a slight problem. No one is reading your blogs. This may be extremely disheartening, frustrating and above all discouraging to the progress of your blog however, it’s the same problem many people are struggling with and have struggled with in the past. If you’re struggling to get people to read your blogs here are six of the most common reasons why and what you can do to fix them.
Where Do We Go After COVID?
Where do we go after COVID?
What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.
With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.
As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.
How to Promote Your Business Online for Free
Why would anyone buy your product? Why is it better than your competitors? Where can it be bought? What value can it really provide? You might have the answers to these questions, ready and available, but it counts for nothing if you can't project your voice loud enough for customers to hear it.
What Customers Want From Your Facebook Page
With nearly 2 billion monthly active users, Facebook stands as one of the most far-reaching platforms available to your brand. By creating a Facebook page for your business, you create an avenue to accessing this huge market audience, for the mere cost of 1 hour of your time.
What Small Businesses Can Expect To See In 2022 And How A Marketing Strategy Can Help
The COVID-19 pandemic has undoubtedly had an extreme impact on small businesses globally. These changes have required small businesses to adapt fast in an attempt to overcome the negative ramifications that come with a global pandemic.
5 Marketing Challenges in Working from Home and How to Overcome Them
COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?
Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.