Tag: marketing strategies - Page 4

Effective marketing strategies help businesses and companies set goals, reach ideal customers, and generate more profits. Measurements can optimise any process, and marketing campaigns are no different. Therefore, if you are responsible for enhancing your company's marketing campaigns, it's essential to give an insight into how to measure the value brought by the marketing strategy. To conduct the most successful campaigns and achieve marketing success, marketers need to recognise what strategies work and what don't intuitively. This is where key performance indicators (KPIs) come in. The following are some typical KPIs you should track: 

What is LinkedIn Business Manager?

As the platform with currently over 830 million registered users, LinkedIn has become the primary platform used for professional networking, career development and job seekers to find employment. Due to these reasons, it is important to understand as a business how to use LinkedIn Business Manager as a social media network solution and its features.

LinkedIn Business Manager is a platform where you’re able to focus on managing all of your business’s Ad accounts and Pages in one area. As easy as it is giving the opportunity to have all your ad accounts and pages linked in a single dashboard, you also have the choice to remove them or update them with the tap of a button.

A B2B marketing technology stack or ‘tech stack’ is a term for technologies used by B2B companies to help them automate, perform and report on various marketing activities efficiently across different channels. The combination of tools that are most suited to your business can vary depending on your industry, business size, budget, and your goals as well as priorities.

As we all know, marketing is a vital part in making sure that we get the business to grow, especially when it comes to a start-up business. All businesses has some sort of marketing and in this day and age, we have evolved into the digital era where it’s more about how well you understand the ways of social media platforms and how well you’re able to take advantage of its capabilities. For a start-up business, we all know how difficult it may be to even get the first couple of buyers to consider or purchase your products and services.

The construction industry is growing and evolving each year making it an extremely cutthroat and competitive market. However, there are many companies which are seeing increased sales and better customer relationships during this time. These are the companies who avoid making the mistake of cutting costs. Instead, they spend money to improve customer relationships, establish a niche market and implement quality materials and equipment into their projects. In turn, these companies still end up making a significant profit as customers can see their efforts, therefore creating trust that the construction company will provide the customer with quality service.

Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

You may be involved in creating marketing strategies, marketing services, marketing consulting, but you suck. Maybe you don’t suck but you're scared of sucking, you fear underperforming as a small or large business marketer and that's perfectly fine.

Heights, darkness, bugs, SOCIALISING are amongst the most common fears or phobias people have but you know what is missing from that list of common fears? The fear of FAILING! Why aren’t there more marketing agencies, more millionaire marketers, why aren’t you a good marketer? Because you and many people, fear making mistakes, you fear making a lackluster marketing strategy, you fear miscommunicating yourself during your marketing consultations/marketing workshops, you fear failing.

If you have ever hired a marketer before, you would know that mostly, they are a different breed. Unlike their sales counterparts, they have less bravo, and as such, need a different approach. Having worked with hundreds of marketers over the years, and more recently, spending time coaching marketing professional in corporations in Australia and the US, I can say firsthand, that coaching marketers to be more successful is all about process.