The tech stack needed to execute a B2B marketing plan

 The amount of tech stack options you can choose from can be overwhelming, however, you can get your customised marketing plan that can help you achieve marketing goals effectively using Robotic Marketer. With the AI powered technology that provides more actionable insights to how you can optimise your marketing plan, your journey toward achieving your goals will be sped up. In this blog, we’ll share the tech stack widely used by many B2B companies that may be highly relevant to your business.

1. Google Analytics

If your B2B company has a website, then Google Analytics is an absolute must for your marketing plan. Google Analytics is a powerful tool used by both large and small websites for web analytics. If it is not a part of your marketing plan yet, you need to start using it because it provides valuable information for your online business and more importantly, it is free of charge!

Google Analytics provides statistics and analytical tools for search engine optimisation (SEO) and for marketing purposes such as insights on how visitors find and use your website. The insights also give you the opportunity to work on areas of the marketing campaign that need further development which may have missed if it weren’t for these analytics. More importantly, you can track your online marketing ROI which is essential for any business.

2. Social Presence

 Social media plays a vital role in helping B2B companies achieving marketing goals such as increasing customer engagement, shortening the sales cycle, and delivering a better customer service. Having an online presence is more than just increasing exposure and awareness for your business. Statistics have found that the average social media user uses an average of 6.6 various social media platforms. Your business should also be on several social media platforms to optimise your reach to the target audience.

Being active and managing your business page on several social platforms can be a challenging task. You need to publish content regularly on various platforms while trying to compete in the market to stay relevant. To strengthen your social performance, you can consider a digital dashboard which gives you a complete insight into your competitors social media performance with comparisons against your own. This way, you know where you stand and can pinpoint the areas you need to improve quickly.

3. Customer Experience Management (CEM)

Customer experience management (CEM) is a system of marketing strategies and technologies a company uses to focus on customer experience, engagement, and satisfaction throughout the customer lifecycle. In today’s highly competitive market, a great CEM can be a business’ key differentiator that make them stand out from the rest of their competitors. CEM is more than just serving your online customers, it is more about understanding the pain points and developing an actionable solution to address the issues.

CEM helps you better serve your customers, understand their needs and expectations, allowing you the opportunity to personalise their experience in a way that exceeds their expectations. Not only does CEM helps with customer satisfaction, but it also fosters loyalty and advocates. Some popular CEM software platforms that collect feedback from customers and capable of analysing data to derive meaningful insights include HubSpot, Qualtrics and Clarabridge.   

4. Email Marketing

 As you may know, the fundamental part of inbound marketing is content creation. It could be through social media content, website, and even email newsletter. For B2B companies of every strength and size, email marketing is one powerful tool in getting the message across to the target audience and generate leads that may potentially turn into conversion. According to Litmus, email marketing drives a high ROI of 3600%. In fact, for every dollar spent on email marketing, a business can yield a $36 in return.

One famous email marketing software that B2B companies use for their email marketing campaign is Mailchimp. This software platform offers a simple marketing automation feature which makes it easy for your business to start implementing. Its interface is customisable and is simple to navigate. At the same time, it gives a detailed analytics and insights into activities of the subscribers which is useful for your business. These insights play an important role in helping you succeed in your digital marketing efforts.  

Needless to say, a tech stack is the pillar of any successful companies in B2B in today’s digital age. It is critical to choose the right tech stack tools for your business to effectively reach your marketing goals as choosing the right ones can optimise your business performance. If you are unsure of your business’ marketing plan, don’t hesitate to contact Robotic Marketer to get more information on data-driven marketing strategies that are aligned to your business goals and get help on achieving your goals efficiently.

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