Displaying items by tag: marketing eye - Page 10
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.
Marketing Executive - Melbourne based
Marketing Eye was approached by Spanish Doughnuts with the view to promoting the first annual “World Churro Eating Competition” to be held at Melbourne’s Federation Square. With just over two weeks to go before the event date it was full steam ahead from the off-set. Marketing Eye met with Michael Aldemir, Director of Spanish Doughnuts Australia for an initial brain storming session, from here the promotional strategy was developed and implemented.
To build an extraordinary team, you need extraordinary people. People that are inspired, that create their own opportunities and who want to make their mark on the position so that in no time, they get career opportunities for advancement and the world is literally their oyster.
But how do you get these people to come and work for you when you are a small business? The answer is marketing. Now, as a company, we have failed miserably in attracting the right people for the job because we don't market the positions - we post them!
That's now going to change. Thanks to the awesome marketers on the team and an inspired point of view, we now are looking to create the ultimate marketing outfit - not just deliver great work.
What do you think of this?
Marketing Eye CEO, Julie Schoneveld joined the craze today, together with Pip (the Director's dog). Planking is viral marketing at its best. There is not a day that goes by that there is not a report about planking.
P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!