Marketing Blog tag: 'marketing eye' - Tag page 3

Displaying items by tag: marketing eye - Page 3

Thursday, 16 August 2018 07:48

Are women afraid to lead by themselves?

Entrepreneurship can be the toughest gig in the world especially for a woman. Without playing the 'female' card, there are many different issues that women face when making the courageous decision to be an entrepreneur - and most of it is about their mindset.

Published in Entrepreneurship
An extraordinary thing happened yesterday. I saw someone through their eyes. Their vulnerability, insecurities, hopes and dreams - and their next move will define them more than they realise.
Published in Mellissah Smith
Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.
Published in Entrepreneurship

We have four (4) gun marketing interns in our Sydney office, and given that they seemed to love chatting to each other and working together, we gave them a task to write a blog. We didn't expect quite this though...

Our expectations as marketing interns

Published in Marketing
We have the most amazing marketing internship program, and the biggest benefit for us is the privilege to see people grow in confidence and capabilities. The fact that after an internship they should be able to go out into the world and add value to any entry-based marketing position, is something that we are extremely proud of.
Published in Marketing
Everyone is busy doing budgets for the next financial year, and setting sales forecasts, while marketers are frantically trying to ensure that marketing strategies are in line with the results that management are looking for. What is most important is the ability for companies to read the market, understand what customer want, and easily communicate why they should choose a particular company over another.

Marketing Eye is fine-tuning our 2018/19 marketing strategy for Australia, ensuring that we don't just focus on Sydney, Melbourne, Brisbane and Townsville, but also other States in Australia with a firm goal of opening offices in Adelaide, Perth, Canberra and New Zealand.
Published in Marketing
Thursday, 17 May 2018 10:32

Why your business needs marketing

2018/19 is going to be a year of change. From narratives to business landscapes - the world of business is being turned upside down, and it is only the companies willing to adapt fast to these changes, that will truly make their mark.
Published in Marketing
I'm not sure how many people I have employed over the years, but I can definitely attest to working with some of the marketing industries greatest minds, and a few that perhaps chose the wrong career path.
Published in Culture
Thursday, 11 January 2018 01:50

How to build a new life from scratch

The first 30 days of any decision to make major changes in your life always comes with challenges. As habitual creatures, we tend to do the same things day-in, day-out, and that habit is hard to break.

Many of us make new years resolutions, and few follow them. Me included - well, kind of. I usually make one's that are easy to follow, and never add things like; be healthy, drink less, or go to the gym. In short, I rarely set myself up for failure. 
Published in Mellissah Smith
Friday, 15 December 2017 07:33

There is no place I would rather work

When you wake up and race to the office each day, not out of necessity but because you are can't wait to turn on your laptop and hang with your team - you know you are doing something right.

My job isn't what you think. Yes, I own a marketing company, but given that we have a true flat organisational structure, I don't manage anyone, or anything for that matter. Instead, my days are full of creativity, writing, celebrating, brainstorming and general engagement with the people that work at Marketing Eye.
Published in Marketing
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