Tag: marketing campaigns - Page 4

When building a business or taking the one you have to the next level, it is important to consider how you want to grow your nest egg. What happens when one marketing campaign turns into a rush for your product and service and is this the way you want to grow? Or do you want to maintain a regular increase in sales month-on-month at a sustainable level so you can keep customer experience at an optimum level and ensure that your team of people are growing with you?

From the moment your fingers touch your keyboard, to the endless, tiring hours that your pour your heart and soul into strategising and pondering what your next marketing move is going to be, writing a marketing strategy is an arduous task, but a necessary one.

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?

The recent victory for Gay Marriage in Australia is a clear cut example of how a 'customers' identity means a lot about customer experience and thoughts. From electorate to electorate, voters had differing opinions. The further North you go, the less likely people are to support Gay Marriage. Areas heavily dominated by religious constituents were firm 'no's' and so on. 

You’ve spent the time developing a marketing strategy and you’ve invested the money and effort implementing it, but how can you tell whether the strategy has actually been successful in achieving your objectives?

The use of analytics will help.

Everyone at some time in their lives has felt that their world has curved in. Things become heavy, dark and almost impossible to keep afloat - but there is light at the end of the tunnel, if only we all can see it.

It's how we handle these experiences of difficulties that show our real character and ability to be resilient in the face of adversity now and in the future.

"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you can. Don't worry if you fall over - just get back up and keep running, running, running."

Children of America hired Australian headquartered marketing agency newcomer, Marketing Eye, to establish the company's social media presence while at the same time inspiring children, parents and even teachers to be the #bestyoucanbe. 

The marketing campaign will run for three months and will entail all facets of the social media mix along with a campaign to encourage people of all ages to inspire other's on how they are being the best they can be.