Webinar: Fixing the Pipeline with Richard Forrest and Mellissah Smith

Webinar Event Details

• Date: Wednesday, 14th May 2025
• Time: 12:00pm – 12:30pm AEST
• Location: Online
• Cost: Free

Key Insights You Can Apply Immediately

This is not one of those webinars filled with just theory and jargon. You will walk away with practical strategies you can apply right away, built to help you create a more consistent pipeline, get sales and marketing working toward the same goals and improve how your team converts leads into real opportunities.

1. Build Pipeline Predictability Through Process
   Discover how Richard’s outbound framework creates consistency in pipeline performance—no more peaks and troughs.

2. Drive Results Through Human Connection
   Understand why onshore outbound teams continue to outperform digital-only outreach and how to build authentic, high-conversion touchpoints.

3. Align Sales and Marketing as One Revenue Function
   Learn how to eliminate misalignment between departments, unify your goals and build shared accountability between marketing and sales.

4. Use What’s Proven to Work in 2025
   Explore the outreach techniques that continue to deliver results today, like intent-based prospecting, structured follow-ups and well-timed outreach sequences.
   
   
5. Prioritise Speed, Rhythm and Structure
   Discover why timing, messaging cadence and process discipline are non-negotiable in building a high-performance pipeline.

Meet the Speakers

Richard Forrest

Richard Forrest, Chairman of Forrest Contact, is one of Australia’s most respected authorities on outbound sales. With over 20 years of experience, he has helped B2B businesses build structured sales engines that consistently deliver measurable revenue—driving hundreds of millions in closed deals. His frameworks continue to shape how teams prospect, qualify and convert leads across a wide range of industries. Richard is also the author of The Ultimate Guide to B2B Sales Prospecting, a widely used resource for sales professionals looking to improve performance.

Mellissah Smith

Mellissah Smith is the Founder of Marketing Eye and a globally recognised marketing strategist. She has led over 1,000 B2B companies through successful marketing transformations. Together, they bring unmatched insights into how to unify sales and marketing under one high-performance revenue engine.

Who Should Attend

This session is ideal for anyone responsible for lead generation, pipeline growth or revenue outcomes, including:

• Sales Directors and Managers
• Marketing Managers and CMOs
• Founders and CEOs
• Business Development Leaders
• Contact Centre Executives
• Revenue Operations and Enablement Teams

If your role involves building or managing the pipeline, this session will give you clarity and practical steps you put into action straight away.

Why This Webinar Matters

If you are focused on improving sales performance, this webinar goes beyond ideas, it provides a clear framework for action. You will learn how to get sales and marketing pulling in the same direction, build outbound programs with real structure and convert high-quality leads using strategies that have proven to work. Whether you are leading go-to-market initiatives or strengthening collaboration across teams, this session will give you practical tools to improve pipeline results fast.

Secure Your Spot

Join Richard Forrest and Mellissah Smith for their 30-minute webinar and walk away with a clear action plan to rebuild your pipeline for 2025 and beyond.

Reserve your spot now.