Blog Image1

Tag: lead generation

- Page 4

Thursday, 14 February 2019 17:28

Lokaway - Storage - Gun Safety

Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.

Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.

Brochure


lokaway 1

lokaway 2
Published in Portfolio
Thursday, 14 February 2019 17:22

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living.

Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relations activity, as part of our brand awareness focus.

CHS Healthcare

CHS Healthcare2

CHS Healthcare3

CHS Healthcare4
Published in Portfolio

Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services.  

Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging with target audiences more effectively. A range of marketing collateral was created including key messaging for web and online presences as well as all corresponding marketing material such as EDMs. We also ensured and maintained the social media accounts as part of the digital marketing strategy.

Marketing Eye was responsible for all EDM and social media management, all content was consistent with the brands story and key messaging that we developed for the website, and ensured the clients were engaging with the brand through posts, comments and likes.

Utility
Published in Portfolio

Call Design specialise in workforce optimisation, workforce management solutions and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions.

Marketing Eye served an outsourced marketing department Call Design to develop a marketing strategy that will design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been a key element to a successful communication campaign and has resulted in an increase of interest in the Call Design suite of products and services. Encompassed in the redesign were marketing assets that helped to inform clients of their tailor-made services and wealth of knowledge and expertise.

Call Design

MockupBrochure
Published in Portfolio

Marketing Eye was  approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.

Anywhere Actions

Flyer
Published in Portfolio

PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that has effectively communicated PKF Integrity’s unique value proposition. The brand awareness strategies undertaken included EDM’s and flyers all remaining consistent with the well-known and trusted PKF brand. This ensure that clients understand and associate the relationship between the two brands.

PFK integrity

WebsiteMockup

EDMPKF
Published in Portfolio

Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions. As part of the custom-made marketing strategy, Marketing Eye hs developed, designed, and executed monthly EDMs, targeted to various databases. In order to build brand awareness, Marketing Eye updated and redesigned their website to improve the customers journey and ease the signup process.

Ontime Health

Ontime Health2
ontime healthcare brochure 80
Ontime Healthcare Banner 80
Published in Portfolio
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
Wednesday, 07 December 2016 05:16

Trends in Social Media Marketing for 2017

Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.

Published in Social Media
Some people are satisfied with minimal sales and minimal income, and there is no motivational factors that will ever change that. All motivating them will do, is change their expectation of entitlement.
Published in Management
Page 4 of 6