Tag: direct marketing

Thursday, 14 February 2019 17:22

CHS Healthcare - Healthcare Services

CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living.

Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand awareness, so Marketing Eye developed new content and marketing mediums to present CHS Healthcare’s information. The creation of print marketing materials such as product leaflets contributed to the branding story. In addition to this we engaged in public relations activity, as part of our brand awareness focus.

CHS Healthcare

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Published in Portfolio
Thursday, 14 February 2019 17:03

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


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Published in Portfolio
Thursday, 27 September 2012 12:53

Direct Marketing: How Direct Are You?

If you have ever marketed even one of your products or services, you’d know what they say about Direct Marketing (DM). There are so many different views about DM amongst the marketers today that it’s difficult to understand whether it’s worth all the time and effort at all. It’s confused, abused and misused by several marketers.

That’s right: there are the haters and then there are the DM lovers. Some are the in-betweeners (no reference to the teen TV show). Whatever it is, as a small business you need to know where DM stands in the digital age of 2011.

In his book, The Complete Guide to Direct Marketing, Chet Meisner refers to an Orlando newspaper which ran a hateful story about direct marketers. The headline was “Spammers, Telemarketers Share Secrets in Orlando”. According to the story, direct marketers were “making way too much money to stop the suppertime phone calls and endless emails.”
Here I go blogging away, tweeting about my experiences, updating my facebook with “having a great day” and uploading photographs of a boozy night out with the gals.
Published in Management
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