How to make $1million out of a mobile marketing campaign
Being an avid adopter of new technologies and in particular integrated marketing campaigns, I can assure you, I held on to his every word.
Small businesses often believe that mobile marketing is for their larger counterparts. I am here to say that it is not only very affordable, but it is also a real time engagement and a great way to drive instant sales.
Mobile marketing allows for companies in many sectors, such as travel, food and retail to send coupons and promotional messages through Bluetooth, wifi and sms.
It's by no accident that Facebook announced last month that it sees the future as mobile and with 150 million active mobile users, they have every reason to make this assumption.
Bluetooth and wifi is the wireless distribution of advertising content for SpidaNet's customers.
Mobile Marketing or marketing to mobile devices such as mobile phones, smart phones, iTouch etc makes a lot of sense when integrated with other marketing platforms.
Take women's fashion chain Maurices for example who made $1 million dollars in sales through Publicis Group's integrated campaign with social media, mobile coupons and sms. This innovative strategy paid off in terms of brand awareness and ultimately sales.
The campaign featured a significanbt mobile couponing component. Employees at Maurices got right behind the campaign and were trained properly with redemption rates for mobile coupons having phenomenal result.