The future of marketing
Imagine this. You are walking down the street to buy an ice-cream. You are thinking about what ice-cream you want to eat. Five selections come to mind, each with their unique selling proposition and price point. You select. You pay through mind authorisation. You are at the dispenser, and your choice pops out. You open the wrapper and start eating.
The wrapper needs disposing of. You think again. Environmentally friendly option gives you a bonus. Immediately a map comes to mind. You select your destination. Your body automatically walks to the place of disposal. The bin, thanks you, recalling your name.
Immediately you smile. The environmental packaging company notes another safe delivery of waste for re-cycling, you get a tick next to your name with the exact extent of your environmentally friendly practice going towards a discount in Government Taxes.
You opt out.
A cross-pollination of neuroscience and artificial intelligence creates unparalleled possibilities for marketing, with data collation and the ability for it to be fully realised through micro-chipping or through mind boggling properties - the future. A download of your movements, purchases over the past 10 years, social media habits, likes and dislikes will be processed into a chip that you walk around with making the selection of goods instantaneous and hassle free. You just have to think about it and the solution will be there.
A mind-enhancing chip or mind-boggling properties, obsoleting the powerful world of advertising and driving a mastermind based on your behavioural and buying patterns – will be your guide with opt-in and opt-out, the key.
It will allow for the small businesses of the world, to surpass their larger counterparts based on quality, performance and likability. Social media was a turning point in marketing and has today overtaken the world. It will not stay in the same form it is in today. It too will be based on thought rather than the phsyical application of pressing a keyboard.
If you think the fact that robots can now have human-level intelligence, it won’t take much more to merge our minds with machine-like, or technology-like intelligence. The advances in electronic telepathy are mind-blowing. Neuroscientists at the University of California, Berkeley, have been able to listen in on people's thoughts, using brain waves to reconstruct the actual words of subjects, for some time. 10 years may not be that far away and marketers need to think more about the future and move their clients to a place where they can adapt quickly to a changing environment. Long-term marketing strategy that are 5 year and 10 year plans, need to be in place now, so that early adopters benefit.
Written by a theoretical marketer and marketing blogger, Mellissah Smith: exploring science in 10 years time.