New York, what dreams are made of
As a marketer, it's a dream. I cannot stop looking at every sign I see, the buildings, art galleries, people... it's all there.
New York is not a classically beautiful city, but it is the city 'where dreams are made' and every person comes alive. If you are not careful, it can eat you alive, or it can literally make you. There is so much opportunity. My friend lives in the apartment building that Jennifer Lawrence lives in, and her visitors are without doubt, the who's who of Hollywood. But that means nothing. No-one cares, least of all me. What I care about is how imaginative the city is, and the creative spaces it has. The fact that artist are everywhere, and nature is right at the centre. From glamour to grunge, to downright dirty - it's here in abundance.
It never sleeps and nor will you. Whether you live there permanently or visit like I do, sleeping is not an option. I put my head on the pillow one night at midnight, only to find that I woke up two hours later with a bunch of business ideas, that I had to write down. Then one idea turned into two and three. It kept going. I watched the sun come up and didn't feel an ounce of jetlag. I couldn't wait to see my friends to tell them all about these amazing ideas that I had been thinking about all night.
The next day, I woke up and had breakfast with an entrepreneur friend of mine. She is one of the most talented people I know. We talked and talked about life and business, things we would like to do, and places we would like to go.
Hours later I was sitting in a typical New York apartment, eating garden fresh cuisine at an Inc writers home talking about media and public speaking along with a tonne of business ideas.
He pulled me up when I said that it doesn't take a lot to run a marketing company that is successful, and I don't know why so many go bust. "Yes it does! Don't sell yourself short. You work hard, know your stuff and keep innovating," he said. I suppose he is right. Standing still sends you backwards and I always choose to go forwards.
New York is a place where I won't ever call "home" because I would 'never sleep' and would eventually burn out. However, it is a place that I love to visit and spend time expanding my mind, talking to people, looking at window displays and thinking about ways I could market better. It challenges me like no other city and the people call you out - which I also love. I am pressured to step up and not just be a bystander. Instead, I have to bring myself to the table and make sure that through authenticity I differentiate myself from the person standing beside me.
I make connections; some for business, some for life.
New York. I really do love you.