New Marketing Strategies for a New Year!

Now, it is 2022, and marketing strategies are still evolving. Newer trends, ideas, and technologies pave the way for marketers to include innovative strategies to attract customers. In this fast-paced world where change is constantly happening, marketers must keep up with what’s relevant to their customers. Therefore, a good marketing strategy is timely and effective and must be crafted to create a pertinent campaign in today's times.

Here’s what you should include in your 2022 marketing strategy

1. Influencer Marketing

We’ve all seen the rise of micro and macro influencers on social media. These influencers are experts in their niche and can be an asset to your brand. In 2022, Influencer marketing transforms from an intriguing trend to a common marketing tactic.

According to Hubspot, 57% of marketing professionals who currently leverage influencer marketing find it effective, and 46% plan to increase their investments in 2022. Influencers are masters at captivating audiences with their knowledge of the platform they use. You can pick the niche you think is the best fit and collaborate with an influencer.

If you’re worried about a budget, you can opt to work with micro-influencers, who might have a smaller following but pack just as much engagement. Micro-influencers are also relatable because they position themselves as ‘everyday people.

2. Mobile Optimization

From children to grandparents, everyone has a smartphone today. Even before the pandemic, more than half of annual web traffic came from mobiles and tablets. Boomers, Millennials, Gen Z, and the new generation continue to buy newer smartphones that are upgraded.

For this reason, brands should pay attention to a mobile-optimized interface for the customers. In addition, global marketers should invest in mobile web design to offer a seamless experience that keeps up with trends.

Hubspot statistics state that in 2022, 84% of marketers will continue their investment in mobile web design, and 64% of SEO marketers call this a practical investment. Mobile optimization can also help increase customer traffic and engagement.

3. Experiential Marketing

The world is opening up, slowly but surely. And as in-person experiences make a comeback, so does experiential marketing. So there’s no better time than now to attract your customers with marketing events they can’t say no to.

This marketing tactic offers customers an immersive experience in person or via an AR/VR platform. An interactive experience helps marketers connect with consumers and understand their needs and wants, which helps in building an effective marketing strategy and campaign.

Experiential marketing helps you build a personal connection with customers, and in 2022, you should leverage this tactic to attract a larger audience.

4. Short-form Video

Video Marketing is a known and effective tactic seen in most marketing strategies. Long-form videos can be informative and may attract a specific audience. However, the human attention span lessens each day.

In comparison, the last few years have seen the growth of short-form video content. With the rise of platforms such as Tiktok and Instagram Reels, short-form videos have become popular and garner more engagement.

It takes less bandwidth to create short-form videos. However, they are packed with creativity and relevance. These videos are perfect for the fast-paced world we live in because the content is short, informative, and engaging.

5. SEO for traffic

We’ve always promoted the use of SEO for optimal results in the past, and we will continue this trend in 2022. A good marketing strategy will ensure that the brands they’re promoting have discoverable websites, especially on Google.

SEO is not a new marketing tactic. However, Google’s algorithms are constantly changing. SEO strategies have to evolve to fit into modern-day marketing with these changes. Around 84% of marketers will continue to invest in SEO optimization in 2022.

This tactic has grown from simple search queries to search insight reports, multimedia optimization, and more with new trends. SEO is a trend you should get on board with.

6. Branded Audio Content

Amidst the lockdown, in 2021, marketers saw the growth of Clubhouse, an invitation-audio-only chat room app that attracted a large audience. The app quickly grew, and prominent platforms like LinkedIn, Twitter, and Facebook invested in or launched similar features.

Today, audio content can be monetized and used in marketing campaigns. Statistics show that 53% of brands that leverage content marketing find audio content and podcasts effective and increase engagement and brand awareness. In 2022, 80% plan to invest in audio content and podcasts.

Monetizing audio content can be difficult. However, data shows that they still provide engagement and can help brands grow if strategized correctly.

New trends and technologies will take the marketing world by a storm every year, and as marketers, we must make sure we’re right on track. Our strategies must be relevant and effective and make the best use of evolving technologies.

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