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Melbourne Cup Social Climax

Melbourne Cup Social Climax

It is "unbeatable". The race that stops a nation.

The 152 Melbourne Cup Carnival promises to be even bigger and better than ever before. More than 100,000 people will go down to Flemington, rain, hail or shine, to watch a race that lasts only minutes. 

Swiss took the first prize in the celebrated Birdcage stakes attracting international movie star Nicole Kidman to town for just 24 hours to make an appearance. Lavazza came in a close second, although I do think their birdcage is by far the most fun, with Roberto Cavalli. Love their very "in" fluro accent on the cage this year. Looks very in vogue and no doubt will be part of bringing out the best party in town yet again. They always have a cool DJ playing and a bit of a sing along at the end of the day which draws in the karoake loving celebrities around town.

For Lavazza I think they do an amazing job of standing out from the crowd. It first started with having Rod Stewart's ex as a guest, Rachel Hunter and each year it has gotten bigger and better. I have seen the Madden boys in their a few times, lots of local celebrities and sporting stars. John Valmorbida is the ultimate host and is always as charming as ever.

But it's the race that we come to see and as millions of people around the world place bets on their favourite horse. Some pick by the horse's performance in previous races, or because they just like the name. I pick based on who has trained the horse and who is riding it. Damien Oliver is my bet. 

Punters in Australia spend more than a billion dollars betting on this horse race. 

Prince Charles and Camilla, Duchess of Cornwall, will give the celebrity-packed spectacle a royal touch. French-trained thoroughbred Americain firmed as the one horse that the punters believe has the best chance of winning but as we all know, that may change as the day goes on. Punters have also backed Luca Cumani's galloper Mount Athos as an equal second favourite alongside last year's winner, Dunaden. 

For me the most interesting aspect of this year's race is the use of social media. Saturday, the Twittersphere was alive with accounts of the Derby Day and thousands of pictures were uploaded to Facebook and other social media platforms.

The Melbourne Cup will be no different and will be trending on all social media platforms. This year, watch Pinterest light up with pictures of the race and MySpace will no doubt gain in popularity as the day goes on.

Hope you back a winner!










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comments ( 9 )
  • Buy ELo
    Buy ELo
    24 Aug 2015

    How long will it be until we can have a really good game that
    every single person will get hooked on?

    Reply
  • http://tinyurl.com/kfrjuyo
    http://tinyurl.com/kfrjuyo
    18 May 2014

    I like this web blog very much, Its a really nice situation to read and find info . "What is called genius is the abundance of life and health." by Henry David Thoreau.

    Reply
  • Security company in Melbourne
    Security company in Melbourne
    09 Apr 2013

    Thank you for this very informative.

    Reply
  • Will Bowman
    Will Bowman
    13 Mar 2013

    When you look at the other major race clubs around the world you realise just what a great job the VRC and Melbourne does during the Spring Carnival. While horse racing is prevalent in many countries, it does not experience the same fervour and glamour that occurs during spring at Flemington. The VRC and their marketing team should be commended on what is always a fantastic carnival, instilling the infamous Melbourne racing culture on people of all ages. The birdcage itself is a fantastic example of creating buzz and atmosphere around the high tech marquees that lines its street. I truly believe Melbourne is the best place in the world to watch the races and that makes me extremely proud!

    Reply
  • Alex
    Alex
    06 Dec 2012

    Love the cup! While studying for finals the only way I could get through the day was the thought that at the end of the day I would be able to check out all of the pics on Facebook!

    With the hundreds of photos I see from the marquees, the birdcage investment is worth it...

    Reply
  • Amy Caldow
    Amy Caldow
    13 Nov 2012

    It's in incredible how the Melbourne Cup has in popularity and prominence over the years. 2012 marks the 50th year of Fashions on the Field, which was implemented in order to attract women to the races and it has certainly worked! 50 years on and the media as well as social media is taken over by glamourous images of women and men!

    Reply
  • Amy Caldow
    Amy Caldow
    13 Nov 2012

    It's in incredible how the Melbourne Cup has in popularity and prominence over the years. 2012 marks the 50th year of Fashions on the Field, which was implemented in order to attract women to the races and it has certainly worked! 50 years on and the media as well as social media is taken over by glamourous images of women and men!

    Reply
  • Amy
    Amy
    08 Nov 2012

    They definitely don't call the Melbourne Cup "the race that stops the nation" for no reason! This is of course manifested through social media vehicles Facebook, Twitter and I noticed that Instagram has had a definite increase in activity...I myself made an account when I attended Derby day last Saturday.

    Reply
  • Marjolein
    Marjolein
    06 Nov 2012

    I opened twitter and searched for #melbournecup and EVERYONE is talking about it!
    I think it's amazing that so many people are so enthusiastic about this, when it only takes a few minutes..

    Even here in Sydney, I've seen heaps of bars and restaurants decorated and it's all over the news! We'll see who's the winner today.....

    Reply