Marketing collaboration creates the best ideas
Marketing Eye Marketing Manager Melissa Sharp attended Media Social recently, a Sydney-based event which brought together some of the country’s best and brightest marketing managers to share ideas and experiences.
Melissa gave me her take on the event and the presentations and ideas she found most inspiring.
First and foremost, Sydney’s Media Social was an opportunity to network with and listen to some of the most intelligent marketers in the country. Ideas flowed and light-bulb moments flickered then came into full glow. It was like one of those jokes only marketers understand: How many marketers does it take to screw in a light bulb? None, they've automated it.
I’d be surprised if there wasn’t a single soul in the room who didn’t come away with a deeper understanding of marketing in general and topics such as the future of social media to be more specific.
The event focused on the key social media points that are worth storing in the memory bank. These include Shopper Marketing, Augmented Reality, Social Media Crisis Management and Mobile Tech Trends.
The infograph below will give you some understanding of the key takeaways, although there was so much information on offer that we’d need a fully automated website to properly convey what went on.
One of the things Melissa was most impressed by, or ‘staggered’ by, as she says, was the fact elicited by Google Australia’s head of mobile that approximately one third of all major websites are not fully optimised for mobile viewing. WTF!
In this day and age that kind of oversight costs business. Perhaps a few of the marketing organisations out there should be knocking on doors with a web and mobile strategy.
Someone who does understand strategy is Google. This behemoth is currently working on new ways to better report cross device metrics, recognising that the entire buying process is not always completed on a single device. For example, initial research on a website that is undertaken on a mobile device, may be purchased later on via laptop.
Then there was the commentary by shopper marketing leader Angela Brown of Pale Blue Dot and social crisis expert Sophie Blue of Blue Planet PR. These two women provided some of the most engaging moments during the event.
Angela shared some truly inspiring examples of successful Augmented Reality campaigns including Ikea’s virtual catalogue. She also analysed Yihaodian’s augmented reality stores in China.
One of the most impressive examples of Augmented Reality campaigns was Ikea's virtual preview app. It is inspiring and worth taking a minute or two to have a look at what they have done.
Sophie’s example of one of the most successful, well-prepared and funny responses to a social media crisis was a big hit. She really put out a challenge to think about how to turn a negative situation into a positive one.
Take a moment here to watch Sophie’s social media crises response example:
Melissa said that what she will really take away is the passion shown for the industry by all the individuals who attended Media Social. Everyone shared a common goal, were ready to discuss ideas, share advice and personal experience.
It made for a relaxed friendly atmosphere, which is always the best environment to teach, learn and come away with new ideas and friends.