For online retailers, the last three months of the year are the most crucial. Research shows that this is the quarter in which 57% of shops expect an increase in sales, so now is the time to make the most of it and prevent any unpleasant surprises. The last three months of the year are jam-packed with celebrations and important events. This is your prime opportunity to win over new leads and turn them into lifelong clients.
Marketing Strategy Blog - Marketing - Page 9
What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.
A marketing strategy is a company or organisation's long-term plan for achieving the goals they have set.
An excellent marketing strategy is essential for a business to increase sales and gain an advantage over its potential competitors.
The product or service alone will not be able to compete with its competitors unless an effective marketing strategy has been put in place to best influence the consumer.
To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.
If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.
No Money? No Problem! In this post, you'll find many ways to carry out your marketing activities, even if you're tight on your marketing budget.
If you're a business just starting out or a small-sized marketing start-up agency, you may not have the adequate amount to run your marketing plans. However, the good news is that you don't need costly marketing techniques because there are plenty of ways to reach out to your customers without burning a hole in your pocket.
Imagine that there is suddenly a digital black out in the whole world: you cannot access your mobiles, laptops or internet. There is no Instagram, Facebook or YouTube. What do you say, will you be able to survive in this world? Will businesses be able to survive since they have made themselves use to the fast-paced environment of this ever-changing world?
No, I don’t think that’s possible!
Technology has made us rely on it so much that one cannot even imagine a world without digital devices. It is the same case for the businesses across the world. Whether it is accounting, analytics or finance, every department is entirely dependent on technology.
Gone are the days when sidewalks and storefronts were the primary sources of market promotion. In today’s world, traditional marketing techniques are not enough to sustain a brand’s name in the market. Current trends show that most customers flock online for all research and buying.
Following this transition, marketing strategies must be tailored to seamlessly connect with an online audience. For the professional services industry, this transition remains challenging but paramount.
In a world of saturated markets, innovative Start-ups are the future. Entrepreneurship has spread globally, and start-up businesses contribute to a wave of up-and-coming trends within the industry. While every business starts as a start-up, their internal processes and strategies help their ultimate success. How does this happen?
92% of SaaS startups fail within three years. So, if you are looking to start a SaaS company, keep in mind that the odds are not in your favour, and you know, based on that, the market is brutally competitive.You can, however, significantly increase your odds of succeeding by paying attention to what most SaaS companies often overlook.
A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.
Oftentimes, these terms are used interchangeably…
But they actually mean two different things.
Think of it like this…
You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.
The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.
So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.
As marketers, when creating a strong marketing strategy, the need to dive deep into all the components of the strategy including sales is paramount. There has long been a challenge that sales and marketing don’t talk enough to each other, and no marketing strategy is effective without understanding the sales process and in particular, sales enablement and the role it plays in reaching key goals.
A B2B marketing technology stack or ‘tech stack’ is a term for technologies used by B2B companies to help them automate, perform and report on various marketing activities efficiently across different channels. The combination of tools that are most suited to your business can vary depending on your industry, business size, budget, and your goals as well as priorities.
Customer loyalty is one of the most essential elements in marketing. Customer loyalty schemes generate an observant, long-term relationship between customers and the business. In other words, loyalty schemes are designed to maintain existing customers to stay and keep purchasing goods from your business. This blog discusses whether loyalty schemes are effective for business growth.