So says George Cloutier, author of “Profits Aren’t Everything, They’re The Only Thing” who then goes on to proclaim that “It’s not the economy stupid, it’s you!”


Sure this type of message get’s published but what does it really mean? I am all for firing people who are not performing (although I am slow to do this), but scaring your employees seems very barbaric. As for ”stop whinging” – well, I would if I wasted time doing it in the first place.

So often these self help, business success and how to be a millionaire style books are full of the same old garbage that has been doing the rounds for years.

In my experience, many of the people writing marketing books aren’t really that successful at all and if they are, they became successful from the sales of the books they wrote and the subsequent public speaking circuit where people like you and me pay a couple of hundreds dollars a pop to listen to their pearls of wisdom.

I am all up for reading books and learning from other people’s learnings, but sometimes you have to take some of the words of wisdom as a grain of salt.

Sometimes, its about selling books, not about making sure that the reader has the take-home value they need to make a difference to their small businesses.

Join Marketing Eye on Twitter and Facebook today!

P.S. If you like this marketing blog, then please feel free to share it on whatever social network medium you see fit. We love facebook, twitter and linkedin!
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
Join us on social media
instagram
Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

Marketing Eye
  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets