What motivates entrepreneurs to start new businesses
Some are able to achieve this successfully, as they have a business plan and marketing strategy in place, and they have invested in all the tools to gear them up to achieve their business goals.
Others have every good intention, but are hit and miss–relying on luck rather than a more strategic approach.
Then of course, there are the dreamers who do nothing more than dream and talk about their aspirations.
Being an entrepreneur takes a lot of steely determination, bravery and thicker skin than you might have first thought. There will be people that want to see you succeed, but just as many that secretly (or not so secretly) want to see you fail.
For an entrepreneur, that's all part of the parcel, and what motivates them to actually deliver upon what may have first started out as a good idea, is different to what motivates others to make career moves.
In the first place, there are a few things that motivate an entrepreneur to start their own business. They include:
Desire to do things better
They see an opportunity in the market to do something better than it has been done before, and therefore work out how they can deliver upon this notion. They may seek capital from outsiders, or take the risk and self-fund their business idea, all because they believe that the market will be more receptive to a better quality product or service.
They hate working for others
Working for a boss is the worse thing in the world for most entrepreneurs. Not because there are too many bad bosses out there, but because they want the freedom to explore their full potential without someone holding them back. In fact, they are looking for no restraint at all and definitely no boundaries.
They are predominantly introverts and prefer to work on their own terms
As an introvert, I know first-hand how important it is to not be put in intimidating situations or being forced to do something that comes naturally for an extrovert. Most male entrepreneurs are introverts, yet a majority of female entrepreneurs are extroverts, who are slightly more ambitious than their male counterparts. While I don't have an affinity with the stereotypicak female entrepreneur, I can attest to this being the norm.
Light bulb moments are rare
A budding entrepreneur has a light bulb moment, and all of a sudden their future becomes clear. They decide that they want to be an entrepreneur and perhaps they have come up with a brilliant idea, disruptive by design, or a way in which to make more money and with greater efficiencies than they have seen done before. That magical light bulb moment is something many entrepreneurs can attest to.
They are a millennial and being an entrepreneur is the coolest job on the planet
They have grown up in an era where Mark Zuckerberg, a self-confessed nerd, is one of the richest men in the world, without a university degree. They read the papers and see how 18-month-old companies like Instagram turn their founders into billionaires overnight, and Uber, AirBnB and a number of other companies don't even have a product, but easily disrupt age-old industries.
Being an entrepreneur is cool, but it's hard. It requires so much more than just a good idea and some money. Motivation is key, but so is an ability to execute a plan- or at the very least employ people who can do it for you.
Entrepreneurs are different, and are usually proud to walk in the opposite direction to everyone else.