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January 2021

Monday, 01 February 2021 10:25

Top Trends in Social Media in 2021

Given the extent to which use of platforms like TikTok and Instagram Reels skyrocketed in 2020, social media will undoubtedly continue to play a significant role in digital marketing in 2021. In the last year alone, the social media landscape has necessarily adapted to accommodate the disruptions and social movements of 2020.

Published in Social Media
If you've been told that based on Myers Briggs you have this or that type of personality, you may think that you have derived at an answer to why you are the way you are. After all, many entrepreneurs fall under an A-Type personality profile or at least that's what many of us have thought. A little birdy gave me an insight into the brilliance that is Cognitive Behavioural Therapy and I am absolutely compelled to share.
Published in Entrepreneurship
Wednesday, 20 January 2021 08:44

Top Tips for B2B Marketing for 2021

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Published in Marketing
Monday, 18 January 2021 09:43

How Much Does a Marketing Manager Get Paid?

Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.

Published in Culture
Friday, 15 January 2021 09:41

The best go-to-market strategy examples

Go-to-market strategies that are well thought through, strategic by nature and research backed have a higher likelihood of success than those that rely on adhoc marketing tactics or old methodologies. Having a good example of a go to market strategy will ensure that you learn from other companies successes and failures, while endeavouring to develop a go-to-market strategy that is aligned to your product launch goals.
Published in Marketing

For centuries, storytelling has been an integral part of sharing experiences, teaching, learning about history and executing a type of message. Converging with a story is the foundation of connecting with others. It is unsurprising how successful stories can create a memorable impact and help share key messages which is why many businesses couple marketing and storytelling.

Published in Marketing
Thursday, 07 January 2021 08:27

How to set marketing goals and keep them

There is not a business on the planet that hasn't thought about setting marketing goals for 2021, and at least given thought to how they are going to keep them. Most companies spend November and December bringing together key stakeholders in a business to discuss the next years business, sales and marketing goals. They do this in the form of a series of workshops, and what's really great about this, is even if you have a small business, a mini-workshop is invaluable for brainstorming how your business can do better in the year ahead.
Published in Marketing
Tuesday, 05 January 2021 13:53

Best ways to market your business in 2021

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.
Published in Marketing
Saturday, 02 January 2021 10:33

How to stick to your New Years resolution

A change in a calendar year is significant for many people around the world, mostly because it allows us to reflect on our life, personal and professional goals and our dreams.

Quite often, we make the same new years resolutions as we may have done the year before, simply because we didn't commit to the our goals in the way we had hoped. However, there is good news for those who don't quite make good on their New Years Resolutions as you are more likely to achieve it when it becomes a goal that is repetitive.
Published in Entrepreneurship
Saturday, 02 January 2021 09:39

A new year - what a relief

As I woke up on January 1, 2021, at 4.59a.m. I could feel myself breathe a sigh of relief. Finally, it is a new day, in a new year, and everything that came before that moment no longer holds me or anyone else down.

Like many, 2020 was my second least favourite year, just marginally behind the year before where I said goodbye to my dog. 

During the year, I struggled. I wasn’t alone, but at times I actually was, both physically and mentally. Like many entrepreneurs, I was challenged with not only my own life, but the lives of those around me. 

Published in Entrepreneurship