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July 2020

Whether your husband is already successful or on his way up, there is many things that you can do to help him achieve his goals.  I get asked all the time for tips on how to my friends can make their husbands more successful which I am happy to share, although I am no expert.
Published in Entrepreneurship
Last week we had to put off one of our remote workers in my technology startup, something that many small business owners have had to do of late. I dwelled on it for two months and tried to figure out how I could keep him on staff and in the end I was pushed against a wall. I had to make a decision.
Published in Entrepreneurship
It is with great sadness that I write this blog. Since March I have been fighting the big fight and trying my best not to let what is going on in the world dampen my spirits.
Published in Entrepreneurship
There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.
Published in Marketing
Friday, 24 July 2020 14:17

The World Incubator - Not for Profit

The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. 

The World Incubator aims to help local communities in the Charters Towers region grow their and start-up businesses from the idea stage to commercialisation. Each incubator participant has access to mentoring, education, training, development and marketing to help them develop their business ideas and take them to ‘The World’ stage.

Marketing Eye worked with The World Incubator to create a marketing strategy that focuses on a clean look and feel that directly reflects what their brand stands for. Outsourced marketing through Marketing Eye also allowed the not-for-profit to create a modern and easy-to-navigate website that provides an optimal user experience for potential users making it that much easier to contribute to the cause.



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Published in Portfolio

Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. 

The Centre offers scholarships to all Australian nurses and midwives with a strong motivation to undertake postgraduate studies, enabling them to gain additional skills and experience that will benefit the broader health and wellbeing of the community. In a nutshell, the Centre endeavours to inspire nurses to lead with resilience, courage and determination.

Marketing Eye worked with the Centre to produce a marketing strategy that aligns its aims with its key messages. Engaging a marketing consultancy firm allowed the Centre to promote their cause by creating engaging email campaigns to spread their key messages and draw attention to their goals.



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Published in Portfolio
Coming into our Melbourne marketing agency today, I was faced with a huge dilemma - how are we going to adapt to wearing a facemask in the office? This might sound trivial but it is not. We talk all day long, on the phone, in person, during workshops and Zoom calls. How are we going to do this with a facemask on?
Published in Marketing
With an influx of inbound leads to our marketing agency in Melbourne, we have been inundated with questions related to the best digital marketing strategies that are most relevant to today's environment.
Published in Marketing

Digital marketing is currently the hottest component of the marketing strategy because most of our customers may not go into our stores, restaurants, businesses and entertainment venues for quite some time so their only connection to your brand is via a digital medium.

Published in Marketing
With so many marketers now spending their days working from home, the role of marketing consultant services has been significantly changed.
Published in Marketing
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