The World Incubator is help local people in the Charters Towers region grow start-up businesses. Modelled on incubators in the US, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. Marketing Eye worked with The World Incubator to create a clean look and feel that directly reflects what their brand stands for. Marketing Eye also created a modern and easy to navigate website that gives an optimal user experience for potential user making it very easy to contribute to the cause.
Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. The Centre offers scholarships to all Australian nurses and midwives who possess a strong motivation and drive to undertake postgraduate studies with the anticipation that the additional skills and experience gained will benefit the broader health and wellbeing of the community. Marketing Eye worked with the Centre to promote their cause by creating various email campaigns to spread their key messages.
Digital marketing is currently the hottest component of the marketing strategy because most of our customers may not go into our stores, restaurants, businesses and entertainment venues for quite some time so their only connection to your brand is via a digital medium.