August 2019 - Marketing Eye
I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime.
Marketing Eye used their expert team of marketing consultants to help develop a marketing strategy that matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.
When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.
As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.
In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.
Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.
As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.