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Marketing Eye Blog Archive - August 2019

Thursday, 29 August 2019 15:26

Women are so resilient, but so are men

The past few months have been a roller-coaster ride for me and the business. 

I've had some of the biggest wins of my entire career, and some personal one's too. That has followed quite closely with a few losses, disappointments and obstacles that seem to be a little insurmountable.
Published in Entrepreneurship
For as long as I have been working, creatives have been part of my job. I may come up with the ideas, but they make it happen from a visual perspective.
Published in Culture
There are many obvious reasons why you need a marketing strategy, but in case you are sitting on your hands and procrastinating, here are 50 reasons that you cannot ignore!
Published in Marketing
In the past 12 months, technology in the marketing space has taken a quantum leap. What was seen as being futuristic, is all of a sudden 'now'. Adapting, embracing and rejunenating marketing campaigns is at the forefront of every marketers mind. No longer can a marketer ignore where technology is taking them, otherwise they might find their marketing campaigns ineffective and worse, their jobs obsolete.
Published in Marketing
Tuesday, 13 August 2019 11:40

Inoko - Consumer Products | Interior Design

Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. 

Marketing Eye used their expert team of marketing consultants to help develop a marketing strategy that matched Inoko’s essence by developing a tailor-made digital campaign through a website redevelopment and social media presence. The strategy also included print production of information leaflets and product guides for consumers.

When approached by Inoko, we had to develop their brand from the beginning. This begun with designing a website and digital assets that matched the designs of the candles. Using a similar colour and texture that epitomised their products and brand story we wanted to create a platform that would be synonymous with their brand.

Inoko

Inoko

Inoko

Inoko

Inoko
Published in Portfolio

As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.

In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.

NSS1

NSS2

NSS1

NSS1

NSS1

NSS1

NSS1
Published in Portfolio

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.

Qube

Qube

Qube

Qube

Qube
Published in Portfolio
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
Published in Management