January 2019 - Marketing Eye
Do hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold?
As girls, we are told to be so many things when we are young. We are told to act a certain way, dress a certain way and only say certain things. From this influence of ‘what is right and wrong’ we as women are molded into a shape of pure societal standards and beliefs.
Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.
Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.
Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.