Date: January 2019

Do hashtags work? Can they increase my businesses following on Instagram? What benefits do they hold?

As girls, we are told to be so many things when we are young. We are told to act a certain way, dress a certain way and only say certain things. From this influence of ‘what is right and wrong’ we as women are molded into a shape of pure societal standards and beliefs.

Have you ever wondered why the most confident person in the room draws the biggest crowd? The normally average speaker based on content, who displays over the top confidence leaves you inspired? The most confident football team wins?

Research has revealed that people remember 80% of what they see, 20% of what they read and 10% of what they hear. Instagram’s effectiveness is undeniable, we as a society are hooked on subconsciously scrolling through Instagram, admiring strangers’ personal lives through their pictures and videos.

More so than ever before, we are seeing the rise in meme marketing in the digital sphere. As we scroll through our newsfeeds, we are confronted with a continuum of cat videos and the occasional Donald Trump and Oprah memes, that has become the new normal in our digital world for both consumers and businesses.

If you have just stumbled into the marketing world or you’ve been in the game for some time now, you most likely have heard of the phrase “It’s not what you know, it’s who you know”. When we think about it, everything we do revolves around the ability to connect and engage with people. From social media platforms of Snapchat, Twitter and Instagram to even our social lives.

Trends tend to come and go throughout the years, but one thing is for sure they all have a large impact and influence on the entirety of the marketing world. The introduction of new marketing tools and resources has led to a heightened level of customers’ expectations and overall brand experience.

Podcasts are somewhat of a new concept for all of us. A rich ecosystem of the audio land, a new line, and platform of interaction, connection, and information where we as consumers (and marketers) can enhance our knowledge and fill in our spare time. From past encounters and experiences, there is this constant connotation of Podcasts as being ‘boring’ or ‘dull’.

For 13 years, we have had an office dog. Her name was Pippa Smith. Everyone, and I am mean everyone loved her, none more so than myself.

It is with great sadness that we said goodbye to Pippa Smith, my baby and our office dog. Her title at Marketing Eye was Chief Barking Officer.