Marketing Eye Blog Archive - November 2018

As I look around the Sydney, Marketing Eye office something really stands out. I’m one of the oldest ones here, not only am I one of the oldest members of the team, I’m in a sea of Millennials. What’s a Millennial you ask? Well it’s a term coined to represent anyone in their early twenties born in the year 2000-2010 and yes, the office is full of them. 

CFI Global is an Australian wholesale distributor of DENSO scanners, QR code readers and printing technologies. They provide turnkey solutions for logistics and supply chain, retail, healthcare, events, security and hospitality industries and meet the client’s needs and budget. Marketing Eye has worked closely with CFI Global to develop a rebranding solution, which included a new brand logo and corresponding branding for all marketing collateral. The design and brand work we created, portrays an updated, modern take on CFI Global as a provider of cutting-edge technology in the scanning and IT industry. The collateral created also provides clients with a comprehensive coherent understanding of the services and products CFI Global provide.

Delivery Quote Compare is a successful online transportation platform that is well established in the U.K but relatively unknown to the Australian market. Delivery Quote Compare engaged Marketing Eye to create their marketing strategy for them based on the Australian target market. Marketing Eye revamped their website and tailored the messaging to the Australian audience while also acting as a outsourced marketing agency for the Delivery Quote Compare business.

EDM Template

Marketing Eye was engaged by Auscontact as an ongoing outsourced marketing department. Marketing Eye created the marketing strategy using Robotic Marketer and created the branding and visual identity of the Auscontact Excellence Awards, plus regular marketing collateral for Auscontact. Auscontact has found an increase in members, a passion for contact centres and an emergence in interest in the contact centre industry. The re-branding exersize has been an integral part of the Auscontact Marketing strategy increasing customer awareness, excitement and participation.

I have two children aged 5 and 3, they are hilarious, cheeky and full of energy. In the last five years there are many things I’ve sacrificed for my kids; my time, my money, my energy but not my career. In fact, I think having kids has really given me some keys skills that have made me a better employee, manager and team member.