Marketing Blog

Marketing Blog

Items filtered by date: July 2017 - Marketing Eye
Tuesday, 01 August 2017 08:00

The entrepreneur in me is going crazy

"The new girl is always prettier than the girl that you took to the dance" as Jack Cowin, Canadian/Australian billionaire and owner of Hungry Jacks and major shareholder of Dominos continually reminds me - and with good reason.
Published in Entrepreneurship
After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world. 

To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
Wednesday, 26 July 2017 08:01

My disastrous trip to Brisbane

I'm a Queenslander through and through. Well, kind of. I am from an immigrant family who settled in Queensland, and even though I haven't lived there for 15 years, it is still a place I call home.

Marketing Eye began its journey about 13 years ago, and since then, we have built the business, as a team, into different States and Countries, which has been incredibly exciting. Who doesn't want to fly to New York for a business trip, or to Amsterdam? Even places like Atlanta and Los Angeles have their benefits. I certainly have a few perks up my sleeve from the many miles I travel, but it's not all glamour - and that is something most frequent travellers can attest to. In fact, there is little glamour other than what you see on Instagram and Facebook, and a lot of work that goes on behind the scenes. A reality few of us a willing to admit let alone share.
Wednesday, 19 July 2017 08:24

The highs of entrepreneurship

I opened my email and received two emails that literally have me jumping for joy. As a serial entrepreneur I know only too well the highs and lows of business. Sometimes the challenges feel like they are insurmountable, then other times, you know that you've been there before.
Published in Entrepreneurship
When you decided to apply for your first job, you knew that there was a chance that your potential employer may not a) like you b) think you have the right skills c) consider you as a candidate d) work out what you bring to the table.

Most probably, you pondered one of these things or all of them before you went to your first interview. It may have created some nerves, or made you anxious. Perhaps, you did the opposite, and sounded overly confident and a tad cocky, when in fact  you were shaking in your boots.
Published in Entrepreneurship
When I think about women entrepreneurs today, I realise just how much entrepreneurship is changing and why women entrepreneurs of yesterday-year need to adapt.

There are 4 women entrepreneurs that stand out from the crowd and really are shaking up the way people view women entrepreneurs in Australia.
Published in Entrepreneurship
Friday, 14 July 2017 08:06

Perspective is a beautiful thing

You can't be everything to everyone. It's impossible to excel at every part of your life all at the same time. The more you put into anything whether it's a relationship, hobby or work, the more you get out of it. Kindness is all you have at the end of the day. Nothing sticks if you just continue to be kind, and rise above any noise around you.
Published in Mellissah Smith
Tuesday, 11 July 2017 07:13

5 Ways to have a happy workplace

Ever wondered why some workplaces are 'happier' than others? Why some people beem when they leave the office, glowing from the after-affects of a productive day? This phenonemon is more about how you grow your team, and what type of people you employ.
Published in Culture
Monday, 10 July 2017 07:57

How to deal with sociopath employees

Psychology is a big part of marketing and company culture. Understanding people helps you navigate how to manage them, and how to work with them. Much has been written about narcissist employees and employers, but it is the sociopath verging on narcissist that is really someone a company needs to watch out for. 
Published in Culture
If you are anything like me, you have read every book possible on how to motivate employees to be high performers. It constantly changes according to what you read and there is no rule of thumb that works for all employees. Each time you read a book or blog that espouses to have the secret sauce, you find that there are some underlying issues that the company they are talking about may have.
Published in Culture
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