Marketing Blog

Marketing Blog

Items filtered by date: March 2016 - Marketing Eye
As I drive around, I constantly see aged care related marketing and it astounds me how old-fashion it is. You many think that the target audience is old, but what is old today?

Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Published in Marketing
Never stretch yourself so far that when the rope can't take it any more, it springs back so far that there is far too many creases to fix. The business person who has the most ideas, doesn't always win, unless of course, they have a team of people who have learned that while they may have great ideas, they are terrible at execution.
Tuesday, 29 March 2016 08:56

Why your personal brand is so important

For years I have advised on personal branding of key influencers in the business world. It's an interesting area, because sometimes when you give advice, it may be confronting, as many of us have an opinion of how people see us and when someone says something to the contrary, it makes us sit back.

Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Published in Marketing
Sometimes I think I have it all sorted. Things will be normal, or at the very least, my version thereof.

Many of us crave stability in our lives, yet when something becomes too stable, we reject it or think that something is wrong.
Published in Mellissah Smith

It challenges me to talk about my roots because there are some things you keep personal. I have grown so much over the past 42 years, as we all have, and I don't particularly like that shy, intimidated young girl that I once was. And there are many people that remember that girl well.

I visited my first boss, who reminded me of that. He said I had changed so much. He was right. He remembers me as the Catholic girl from Charters Towers, who was so shy that I use to put my finished work in my in-tray hoping miraculously that someone would take it out and give it to the right person.

Published in Mellissah Smith
Saturday, 19 March 2016 09:57

The ruthless fight for rural town survival

My absence for 10 days from this blog has been pertinent to where Marketing Eye is heading into the future. Last year we committed to giving to charity, namely through using our expertise, money and resources to build The World Incubator in Charters Towers.

I've made a few trips up North to speak with locals, potential startups for the incubator, Politicans and alike. I grew up in Townsville and Charters Towers, so this project is especially important to me.

It's been an interesting visit to say the least.

The realisation that everything isn't as it should be is startling. It is also very confronting. People are literally fighting for their survival. 
Published in Mellissah Smith
For once this year I had a new year’s resolution that had nothing to do with food, exercise or money…. which is a nice change … it seems so often we focus on external perceptions of what we should or shouldn’t be doing. 

For me, this year is about Abundance. Its about sharing a lot of what I know, giving all I can in all areas of my life, and helping others achieve and reach their goals as well. 

I’ve always felt that I’ve lived with abundance, even as a kid I had the sort of personality that led me to help, share, and try to look at the “bright side of life”. But this year I decided to step it up a notch, and actively consolidate my abundance philosophy across all aspects of my life and business in a tangible way.

Here’s how I’m doing it, and you can do it too:
Published in Retail Marketing
Wednesday, 09 March 2016 09:20

What's Your Dominant Personality Trait?

NOTE: This blog is a guest feature written by our Marketing Eye Atlanta office.

The other day Marketing Eye Atlanta, as a team, decided to take the Myers Briggs personality test. What an eye-opening experience this was for all of us. We came to the conclusion is that our team is very diverse. Before taking the test some personality traits were obvious, but others were hidden talents that had not been discovered until completion of this test. Not only was the test great for gaining more insight into our co-workers personalities but it was valuable for personal reflection. 

Published in Guest Blog
This blog today is written by myself and is only my opinion, so please do not crucify anyone that works for me, as they all have different opinions, each of which I not only appreciate but respect.

I was kindly invited to a number of International Women's Day events today and declined, as I do every year since the first time I went to one and watched a number of women stand up and talk about "how good they are" or "how the glass ceiling existed as they climbed the ladder."

It disgusted me
Published in Mellissah Smith
Entrepreneurs beware!!!! Are you still sitting on your hands instead of making very important business decisions because you are so indecisive or you have no clue which way to go and are not prepared to take the risk?

So many entrepreneurs have amazing ideas. True. So many them never see them through. Fact.
Published in Management
Page 1 of 2