Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Of course, none of us can answer that question because "may be successful" is not a certainty and if you go the other road, you have no idea, but it could be good, or it may not be.
Life is a bit like that.
Behind the scenes it's a different matter. There is pressure and a constant reminder of the fact that there are so many things that still need to be done.
I am a strong believer in culture and finding the right fit. I handed over the reigns a long time ago to staff so that they can pick their own colleagues and it works mostly, but doesn't when they too find pressure in finding a person fast. They miss the small steps that always tend to be the most important out of the mix.
We are all human and mostly we shrug off our mistakes and learn from them.
Entrepreneurs are renowned for making mistakes because when most of us started, there were no courses on how to be an entrepreneur, and mentorship was harder to come by then it is today.
10 Mistakes that many entrepreneurs tend to make:
I've been terribly inspired of late. It all started with the beautiful and hugely talented Kristina Karlsson sending me a gift pack of inspirational products from her Kikki.k range.
So, in lieu of my new years' resolutions I bought a house. I have looked around for the dream house for some time and couldn't find it. Quite frankly, I just didn't like other's people's designs or renovations.
The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
As a company, we are invested in training and developing our people to ensure that they don't lag behind with a majority of marketers today. This is further endorsed by the fact that in comparison to the US, the update of marketing automation in Australia has been dissimal. It's darn-right embarrassing that marketers or whoever is holding the budget have not yet adopted marketing automation as a way in which to feed the sales funnel and give sales people hot leads rather than cold ones.
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