Blog Author Mellissah Smith - Page 87
Mellissah Smith
Find out what 'Creating Content to Drive Connections' really means.
It takes so much effort and money to acquire a customer, that by investing back in their satisfaction, we will automatically improve our bottom line and create greater brand loyalty.
To do this though, you need to create a "shift" in the way people think in your organisation. That is easier said than done.
Randall Stephenson became CEO of AT&T in 2007 and his first port of call was to create a shift in thinking across the entire organisation.In the past the company had been focused on their wireline business, but he wanted everyone to shift their thinking to the future, which was wireless. "That's where the growth is," he said. The new strategy was to "Mobilize everything" and so he went about communicating this shift to all the employees, stakeholders and customers.
Is your future tied up in your past?
"Losers live in the past. Winners learn from the past and enjoy working on the present toward the future." Denis Waitley.
If I look back at the past, I only see the positive influences that are directing me to the future. A fall in the park as a seven year old, taught me to be strong and that everything heals. A teacher in fifth grade that had me in tears because she dared to give me a A- on an essay, only to have to change the mark to an A once I brought it to the Head Masters attention, taught me to stand up for what you believe in. My Year 8 crush who never even noticed that I existed, taught me that not everyone is on the same page. Crashing my boyfriends new car when I was 20 years old into the garage wall while trying to park it, taught me to not sweat the small stuff.Tom Cruise and Katie Holmes Divorce - what's in the contract?
While no-one seems overly surprised that a divorce is imminent for Hollywood royalty Tom Cruise and his young wife Katie Holmes, the world has all of a sudden gone mad over the fact that in her divorce application she did not mention pre-nuptial agreement. Is this because there is a legal contract in place?
Marketing Eye Team Goes Crazy!
What are you doing with your personal brand?
They were brilliant. They clearly loved what they were doing and were coming to terms with their new-found fame in Australia. There were hundreds of fans completely absorbed by every word they sang. It was great to see.
As we stood around chatting in one of the private bars, I watched Ben Hazelwood at work. He was the consummate professional, exceptionally polite and engaging.
He is already a superstar and it is easy to see how his future will unfold.
How to improve your brand awareness : Guest blogger
Raising brand awareness and separating yourself from the masses has become a fundamental aspect of running a successful business. While it's important for a brick and mortar company, it's almost a necessity for an online business that operates on the global scale. To take your business to the next level, let's talk about some surefire ways to improve your brand awareness and reach more of your demographic.
Looking for another Marketing Eye - do you know one?
It's that time of year when we are seeking new recruits. But not just any recruit. A highly talented, goal orientated marketer that loves making a difference to small businesses. Must have experience in the position of Marketing Executive or Marketing Manager previously in Australia.
Marketing Executive - Melbourne based
Investing in a tradeshow
In my experience, I have not yet worked with a company in this sector that doesn't have great people representing their brands. What is unique is that many of these companies, no matter how competitive it is, work with other companies in the same area to fulfil the needs of their clients.
Small business: Are all your ducks in a row?
For many small business owners, we are now down to the business end of the year. To make a dollar or for some, to survive another year.
While it has been tough and most small businesses can attest to this, those who are investing in their product and service offering, are fairing better than those who are saving every penny and hoping for a better day.
I am an optimist in every sense of the word. My glass is half full and there is a lot more left in the jug. But as I use positivity to spearhead my next steps, I am acutely aware that 'having all your ducks in a row' is paramount to not only surviving but growing your business and moving forward.
As a small business owner, there are many things to consider:
Does colour have anything to do with it?
Have you ever been stopped at a traffic light and made a false start when it wasn’t your green light? Three colours control the daily commute of billions of people around the world, green means go, red means stop and yellow means slow down. To most people.
These colour associations are universal and worldwide. So if colours can tell us when to stop when to go, what else can it tell us to do? What is the colour of your brand telling customers to do?