Tag: technology - Page 2
Why your business needs a marketing strategy
In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.
There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.
HOW YOUR MARKETING TEAM CAN MAKE THE MOST OUT OF THE META-VERSE
What’s the Meta-verse?
In-case you haven’t been paying attention to the latest upcoming changes of the internet – let me explain. Facebook is changing its company name to “Meta”. This rebranding aims to reflect the company’s new concept of a “metaverse” which Mark Zuckerberg promises will be a world as “detailed and convincing as this one [Earth]”. Whether Zuckerberg is successful in pulling off what might be the most ambitious and “next biggest chapter” of the internet is for another blog... but what this uprooting of the Facebook we all know and love - can mean for your marketing team needs to be foreseen and accounted for.
Why non-technical entrepreneurs are doomed
The best go-to-market strategy examples
How to Prepare Your Workplace for Gen Z
Just like any other generation, Gen Z have their own preferences, outlooks, and conditions that make them unique. In light of a pandemic, Gen Z has become a bust generation preparing to survive – in stark contrast to many millennials' starting expectation that they would be able to easily thrive.
What if trying your best is not enough?
Marketing strategies that tech companies need to deploy
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.