Marketing Eye Blog

Marketing Eye Blog

Tag: SEO - Page 4

Innovent Business Solution is a software company that offers a CRM system that enhances business functionality and workflow processes. With a comprehensive understanding of the existing limitations in CRM software and technical expertise in software application, Innovent Business Solutions delivers a long-term solution that ensures business growth and efficiency.

As a marketing consultancy firm focused on client success, Marketing Eye played a key role in branding the business. From developing an industry-leading presence through a search engine optimized and user-friendly website to designing marketing collateral that communicated the brand story, Innovent with the help of Marketing Eye was able to position itself as a trusted expert in improving business efficiency for a sustainable competitive advantage.


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Published in IT and Biotechnology
Friday, 17 July 2020

JESI - Technology

JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty, not only in assuring the safety of these employees working from home, but also in checking in and assessing the wellbeing of these people as well. 

JESI’s software solutions responded quickly to the changes in global working arrangements. JESI’s technology allows for non-invasive and momentary responses to enhance communication between the different levels of a business. 

JESI engaged Marketing Eye to leverage their world-leading technology and take their brand and its communications to the next level. With uncertainty in their future marketing, JESI and Marketing Eye first worked together to develop a marketing strategy of an industry-leading standard. This document would become the roadmap to the successful development and execution of an integrated marketing campaign, which would see JESI increase its brand perception. 

With a proven product already on hand, the challenge for JESI was to get their message out there for more to hear. And with an insightful approach to marketing, that’s exactly what they did. Considered execution of public relations saw the company featured across an impressive variety of media platforms, which heightened both JESI’s brand awareness and brand perception. An eye for detail, engaging content marketing and responsive branding has led to JESI’s continued success and effective communication in their target market.

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Published in IT and Biotechnology

Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. 

Marketing Eye worked with Your Business Momentum to develop and design a full range of marketing collateral. Optimising and redesigning the website worked to elevate the company’s brand identity and client understanding of available services. In addition we helped to deliver a print strategy that included informative business cards and banners to enhance the brands competitive advantage and provide Your Business Momentum with informative collateral at tradeshows.


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Published in IT and Biotechnology

Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value added solutions to organisations that deliver significant financial, brand and environmental benefits.

Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at educating readers on sustainable waste management and the methodology Infoactiv adopts. Addiionally, we worked to develop and design a full range of marketing collateral. Redesigning the website worked to strengthen the organisation's brand identity. Furthermore, we helped to deliver a print strategy that included informative business cards and magazines to enhance the brands competitive advantage and provide key information in regards to sustainable waste management practices.


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Published in IT and Biotechnology

Homestone is a leading importer, retailer and wholesaler of high quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public.

Marketing Eye was engaged by Homestone to design and develop their new website. This website provided Homestone a successful digital presence in which customers are able to view their products and services online. The website helped to further generate brand awareness and develop themselves as a strong leader in the industry. Furthermore, we developed business cards to increase buyer acquisition.


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Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.

Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.

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Published in Professional Services

Sobel Network Shipping Co., Inc. is a worldwide freight forwarder, providing world-class turnkey logistics solutions since 1949. Sobel Network Shipping Co., Inc. enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that optimize global operations. Through their turnkey solution model, Sobel promises to simplify the complexity of international shipping processes.

Marketing Eye provided Sobel an outsourced marketing department, which implemented a marketing strategy providing a user friendly and informative website. This improved band awareness and lead generation and was able to focus attention on Sobel’s services. It also ensured that Sobel’s goals were aligned with its marketing efforts and key messages.



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Published in Shipping and Logistics
Tuesday, 23 June 2020

C.L. Services - Logistics

C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.

Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.

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Published in Shipping and Logistics

Marketing Eye has been the outsourced marketing team behind Logistix Contractors marketing initiatives. The marketing strategy involved a redesign of its website, which matches the seamless service they provide at the forefront of their business. As a premier logistics company, we helped deliver a new tone of voice to their audience by providing an informative and visually engaging platform. Content development and SEO was also implemented as part of the marketing strategy.

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Published in Shipping and Logistics

Johnson Stephens Consulting engaged with Marketing Eye for their outsourced marketing efforts. Within this relationship, Marketing Eye developed a rebranding and new image for the Supply Chain consulting firm, who provide strategic solutions and leading-edge experience meeting the needs of the company’s in the logistics industry. The marketing strategy provided a design element that was bought to life in the form of a logo, appearing on new business cards and their website. Marketing Eye also redeveloped its website and managed and engaged with their social media.

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Published in Professional Services
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