Tag: queensland

Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create a greater awareness to the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity.

Hinchinbrook Billboard

Entrepreneurs are extraordinary people as their ability to create an opportunity, innovate a new idea and build a brand whilst overcoming adversity is astonishing.

I'm a Queenslander through and through. Well, kind of. I am from an immigrant family who settled in Queensland, and even though I haven't lived there for 15 years, it is still a place I call home.

Marketing Eye began its journey about 13 years ago, and since then, we have built the business, as a team, into different States and Countries, which has been incredibly exciting. Who doesn't want to fly to New York for a business trip, or to Amsterdam? Even places like Atlanta and Los Angeles have their benefits. I certainly have a few perks up my sleeve from the many miles I travel, but it's not all glamour - and that is something most frequent travellers can attest to. In fact, there is little glamour other than what you see on Instagram and Facebook, and a lot of work that goes on behind the scenes. A reality few of us a willing to admit let alone share.

The floods in Northern Australia are devastating. Having come from Queensland and with much of my family in the devastated areas, I think it would be remis of me not to look at how this natural disaster is affecting not only ordinary people, but business people as well.

Steel Supplies Charters Towers gets a new website… well, almost!

Today, our Creative Director designed this website for North Queensland’s number one steel supplies company, Steel Supplies Charters Towers.

Brisbane small businesses now can have a ‘marketing eye’ in their business!

Wow! Did this week really happen? Is this what happens when all of a sudden, your brand kicks in and everyone knows who you are? Is this all a dream or is Marketing Eye really firing?

South-east Queensland company, DMG Communications has just launched its new brand identity into the market.  Headed by well-known Queensland identity, Donna Gresham, DMG Communications helps businesses of all sizes communicate with the right infrastructure that suits a particular businesses needs. Working with top brands like Alcatel-Lucent, Avaya, LG Ericsson Wireless Soho, all technicians are certified and experienced to ensure your business gets the special treatment it deserves.

Telstra needs to seriously consider their customer service levels.