Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create a greater awareness to the local hideaway, so they embarked on getting the extra help from an outsourced marketing team. Marketing Eye was engaged with to develop a marketing campaign to promote the region. The campaign included an integrated marketing approaching working with internal resources and the region to create a tagline "live a little....try something new”. This new marketing tag was also executed with a matching campaign which highlighted the unique and beautiful value Hinchinbrook has to offer. This campaign was promoted on billboards and throughout other various media outlets to increase their tourism and popularity.