Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
- We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
- We focus on small business growth – end of story
- Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
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Are you holding back your own business? Are you the reason why sales aren’t what it should be?
Day after day I speak with entrepreneurs who have a great business concept, excellent service and are in general really nice people, but they don’t know how to sell themselves nor do they know how to put their best foot forward.