Tag: McDonalds

Leo Burnett is a clever advertising agency. I am always impressed by their work. They have big budgets and can pay for talent, so when they bring out a new campaign, you know that it is worth looking at.

For instance, the McDonalds campaign for the Olympics, "We all make the games" shows British consumers how they can celebrate the Olympics at home. The campaign uses Team GB supporters in the press, digital and outdoor media focusing on people who make the games happen - those who sit at home and watch it.

Who would have thought? As a person who much prefers plane travel to road travel, Mildura to me has always been the place where you can buy some nice wine from and where most transport companies travel through.