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Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and KPI management to make sure that their clients’ businesses stay on track.
Marketing Eye has been working as an outsourced marketing agency for Nudge Accounting. Marketing Eye helped to develop a marketing strategy for the potential small business and the start-up market that Nudge Accounting could be exposed to, whilst also improving their website and generating more attention towards their social media channels.
Minimalistic Magazine is a new start up, quarterly magazine focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing Eye. In terms of consumer engagement, Marketing Eye has been developing media hits and the brand's social media, creating brand awareness.
Sobel Network Shipping Co., Inc. is a worldwide freight forwarder, providing world-class turnkey logistics solutions since 1949. Sobel Network Shipping Co., Inc. enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that optimize global operations. Through their turnkey solution model, Sobel promises to simplify the complexity of international shipping processes.
Marketing Eye provided Sobel an outsourced marketing department, which implemented a marketing strategy providing a user friendly and informative website. This improved band awareness and lead generation and was able to focus attention on Sobel’s services. It also ensured that Sobel’s goals were aligned with its marketing efforts and key messages.
C.L Services is an established 3PL supply chain service, based in Atlanta, Georgia, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become the trusted partner for freight management services.
Marketing Eye utilised its competitive advantage and created brand awareness through the creation of EDM, newsletters, and brochures. As part of the marketing strategy designed by the outsourced marketing department, C.L Services website was also repaired, and their social media channels were regularly updated to reflect the brand’s perspective.
Marketing Eye has been the outsourced marketing team behind Logistix Contractors marketing initiatives. The marketing strategy involved a redesign of its website, which matches the seamless service they provide at the forefront of their business. As a premier logistics company, we helped deliver a new tone of voice to their audience by providing an informative and visually engaging platform. Content development and SEO was also implemented as part of the marketing strategy.
Johnson Stephens Consulting engaged with Marketing Eye for their outsourced marketing efforts. Within this relationship, Marketing Eye developed a rebranding and new image for the Supply Chain consulting firm, who provide strategic solutions and leading-edge experience meeting the needs of the company’s in the logistics industry. The marketing strategy provided a design element that was bought to life in the form of a logo, appearing on new business cards and their website. Marketing Eye also redeveloped its website and managed and engaged with their social media.
Thailand is a well-known tourist hot spot, with over 39 million visitors each year. However, it hasn't always been so popular and the Tourism Authority of Thailand, needed a new approach to rise those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on branding and implemented a new logo “Amazing Thailand’ and tagline ‘Always Amazes You’. We went further with developing an information workshop for trade members, where a questionnaire was developed and a certificate of completed designed and implemented.
As part of the website development, visually appealing images of destinations were included to amaze potential tourists and feed their travel bug. The strategy designed was also to ensure consistency and cohesiveness across all marketing platforms that were created, which meant business cards and print media included the new brand identity and tagline.
One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms, allowing client engagement and brand awareness.
Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat. In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy for their rapidly growing business. The marketing strategy design consisted of related themed advertising of postcards and business cards and a newly developed website, which had the added capabilities of booking online.
The marketing efforts were to showcase the destination as its most luxurious self and entice holiday makers to wind down and enjoy the retreat.