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Marketing Blog tag: 'marketing strategy' - Tag page 7

- Page 7

WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimising the risk to the end user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company.

WasteGuard was birthed out of an opportunity to sell sharps bins to waste providers. Their primary goal was to generate quality lead in the Australian market and raise brand awareness. As a new brand being launched into the industry, Marketing Eye designed an eye-catchy logo and marketing collateral that improved brand awareness and name recognition to further develop an identity in the market. Marketing Eye further enhanced its existence by developing a user-friendly micro site that showcases leading products and provides businesses with guidance on  infection control and waste disposal.


Waste Guard Logo 2

Waste Guard Logo

Published in Portfolio
Friday, 24 April 2020 16:04

Staebel - Healthcare

Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users.  Staebel focuses on providing a quality selection of accessible and government compliant medical devices, supplies and equipment. With significant experience in the healthcare sector, Staebel offers market-leading solutions for aged and community care.  
To achieve a successful launch onto the market, Staebel reached out to Marketing Eye to be its outsourced marketing company. Marketing Eye provided Staebel with a comprehensive marketing strategy to help Staebel stand out from its competitors. Marketing Eye designed a new logo coupled with a micro site to execute the brand’s key message and product offerings in an online space. With integrated marketing activities, Staebel leveraged  achieved brand awareness, name recognition and developed a brand identity.


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Staebel mockup

Published in Portfolio
Friday, 24 April 2020 15:54

HealthCert - Medical | Education

HealthCert offers comprehensive education programs that enable medical professionals to upskill. They are a global organisation that offers comprehensive GP education and universal access to diagnosis and treatment, in order to achieve better patient outcomes.

Marketing Eye functioned as HealthCert's outsourced marketing department to help the brand establish its presence in the industry and stand out from its competitors. Our expert marketing consultants implemetned a marketing strategy, with a special focus on creating a high-funcitoning SEO-optimised website in order to solidify the brand's online presence.


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health cert web 80

Published in Portfolio
Friday, 24 April 2020 15:43

Crystal Clear Ear - Healthcare Marketing

Crystal Clear Ear are a dedicated ear cleaning clinic in various locations around Melbourne consisting of 16 Div 1 registered nurses. They have a specialised competitive edge, which is microsuction a gentle water free removal of ear wax, dry skin and foreign debris from ears. The marketing strategy implemented by Marketing Eye was focused on awareness, which was achieved with the creation of advertising posters, informative brochures and social media campaigns.

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Published in Portfolio
Friday, 24 April 2020 15:38

Panoptic - Medical | Health

Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions services, this was executed through educational brochures, EDM and flyers. Social media engagement and interaction was also implemented across all channels and a redevelopment of the website was undertaken, to match the new branding.

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panoptic web 80
Published in Portfolio
Friday, 24 April 2020 15:31

Work Life Well - Medical Services

Work Life Well provides a range of occupational health solutions. The company has extensive industry and clinical experience and aims to drive culture change in the occupational health field. Work Life Well provide opinions, recommendations and interventions that are comprehensive, contextually relevant and workable.

Marketing Eye was engaged as the company's outsourced marketing department to develop a marketing strategy to establish the brand as a credible go-to brand. The marketing assets developed by Marketing Eye included a rebranding of their logo and business cards, which featured on their email signature and letterheads. The website was also restructured to represent the new image of Work Life Well.

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WLW Web 80
Published in Portfolio
Friday, 24 April 2020 15:27

Yoga Australia - Not for Profit

Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga.

The outsourced marketing efforts of Marketing Eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship marketing with health funds and other relative organisations. Also the creation of marketing collateral of brochures, newsletters, FAQs and branded merchandise. 

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Published in Portfolio
Friday, 24 April 2020 15:17

Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

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Published in Portfolio
Friday, 24 April 2020 14:58

DentiCare - Medical Supplies

DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and a drink bottle promotion. All social media channels were engaged with relevant and consistent content.

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Published in Portfolio
Friday, 24 April 2020 14:52

Marlin Medical - Medical Supplies

Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.


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Published in Portfolio
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