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Marketing Blog tag: 'lottery' - Marketing Eye

Displaying items by tag: lottery

Wednesday, 13 July 2011 19:09

Bribe or clever marketing?

Is it a bribe or clever promotion?

'Super Saturday' they call it. Woolworths is giving away $1 million dollars to shoppers through an instore promotion on Saturday between 10am and 2pm. Every 15 minutes, average and not so average Australians shopping in Woolworths have the chance to win $25 Gift Vouchers. The snag is, you have to be instore to win it.