Marketing Eye Blog

Marketing Eye Blog

Tag: logo identity

I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in Marketing
Monday, 11 August 2014

The art of visual artillery

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.


Tuesday, 02 February 2010

Is your brand all over the shop?

I am in Townsville today doing a stocktake of one of Marketing Eye’s medium sized business clients brands.
Published in Marketing
Monday, 09 August 2010

Counting on a brand

080810-002-300x225About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
Published in Marketing