Marketing Blog

Marketing Blog

Tuesday, 17 March 2015 08:48

How to use colour to define your brand

I have a personal fascination with colour: the history behind it, the emotions it evokes and the simple beauty of it.

Since entering the marketing industry, I now have an appreciation of how colour influences brand identity.
Published in Marketing
Monday, 11 August 2014 00:00

The art of visual artillery

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.


Tuesday, 02 February 2010 11:06

Is your brand all over the shop?

I am in Townsville today doing a stocktake of one of Marketing Eye’s medium sized business clients brands.
Published in Marketing
Monday, 09 August 2010 10:04

Counting on a brand

080810-002-300x225About 4 years ago, Marketing Eye was engaged by Gold Coast Accounting firm Saber Accountants, to develop a new logo identity and branding as well as marketing material and a website.
Published in Marketing