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Marketing Blog tag: 'investment' - Marketing Eye

When times are tough, the building industry closes down, and that's it's biggest mistake.

For many years the building and construction industry has experienced 'good times' and have been able to pick and choose their jobs. With low interest rates and a high demand for property and investment options, development has been 'hot' for a long.
Published in Marketing
Thursday, 24 October 2019 07:10

Building a Marketing Budget

Building a marketing budget is a crucial step in establishing your marketing needs. A budget may sound like a kind of “leash” at first, but really, it’s a way to plan and strategise financially. A comprehensive, solid marketing budget will be able to equip your team to establish and accomplish the goals you set. Below, we have some things to consider while you are building your next marketing budget.

Published in Marketing

How do YOU define workplace culture? Over the years culture has become so incredibly important for organisational success, productivity and overall reputation.

Published in Management
Entrepreneurs are often driven by an idea, and many of them have not only a great idea but a way in which they believe will help make it successful; and that includes marketing.

The problem is that not all entrepreneurs are born marketers. Some may be born sales people and perceive this to be "marketing" but there is a distinct difference and once an entrepreneur is completely across this, only then are they are to make the right decisions for their businesses.
Published in Marketing
Monday, 23 June 2014 00:00

The Wolf Is Dangerous

The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.

As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better off in my pocket," many of us couldn't believe that world existed quite like that. But it does. And it's right here on our doorstep too.
Published in Marketing
Friday, 15 January 2010 12:01

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.
Friday, 15 January 2010 12:00

All by myself

It’s a lonely existence out there for an entrepreneur, particularly one that owns a business all by themselves without a business partner to share their highs and lows. There is nothing like sharing information with someone who is there living and breathing the same things you are.

When I started my first business, I had a business partner and it worked quite well. She wasn’t very good at marketing because her background was in sales, so to make the partnership work she worked in administration and I taught her some basic marketing and public relations skills to help me out when I needed her to.